简介
The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.
目录
Mass Media and the Cultural Landscape
Mass Communication: A Critical Approach
Culture and the Evolution of Mass Communication
Oral and Written Eras in Communication
The Print Revolution
The Electronic and Digital Eras
The Age of Convergence
Mass Media and the Process of Communication
The Evolution of a New Mass Medium
The Linear Model of Mass Communication
A Cultural Approach to Mass Communication
Stories — the Foundation of Mass Communicatio
Mass Communication: A Critical Approach
Culture and the Evolution of Mass Communication
Oral and Written Eras in Communication
The Print Revolution
The Electronic and Digital Eras
The Age of Convergence
Mass Media and the Process of Communication
The Evolution of a New Mass Medium
The Linear Model of Mass Communication
A Cultural Approach to Mass Communication
Stories — the Foundation of Mass Communicatio
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