Management and business English

Unit One　Corporate Governance and Leadership（1）
Section A Corporate Governance
Section B Board of Directors and Higher Managerial Positions
Section C Leadership

Unit Two　Management Area（13）
Section A Company Structure
Section B Personnel Manager and Human Resources Manager
Section C Chief Knowledge Officer

Unit Three　Strategic Management（1）（26）
Section A External and Internal Environment
Section B Organizational Structure and Control
Section C Other Strategies

Unit Four　Strategic Management（2）（41）
Section A Acquisition Strategy
Section B Business-level and Corporate-level Strategy
Section C Competitive Dynamics

Unit Five　Finding Jobs（56）
Section A Job Description
Section B Advertisements for Jobs
Section C Applications and Interviews

Unit Six　Finance（70）
Section A Important Accounts
Section B　Stock Market
Section C Company Performance

Unit Seven　A New Product（83）
Section A Marketing A New Product
Section B Marketing Research
Section C　Research Process

Unit Eight　Advertisement and Promotion（100）
Section A Advertising Media
Section B Promotional Mix
Section C　Efiective Advertisement

Unit Nine　Sales and Negotiation（117）
Section A Sales Inquiries and Sales Documents
Section B Negotiation
Section C Types of Negotiation Styles

Unit Ten　Distribution and Transport（137）
Section A Distribution Channels and Strategies
Section B Transport Carriage and Package
Section C Transport Arrangements and Documents

Unit Eleven　Insurance and Payment in Foreign Trsde（150）
Section A　Insurance
Section B Arranging Cargo Insurance and Making Insurance Claims
Section C Documentation and Payment

Unit Twelve　International Business（159）
Section A　International Business
Section B　Intemational Business Travel
Section C　Business Ethics and Cultural Diversity
Suggested Answers（175）