Communication for managers
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作 者:[美]诺曼 B. 西格班德(Norman B.Sigband),[美]亚瑟 H. 贝尔(Arthur H. Bell)著
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ISBN:9787111065951
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简介
在美国,沟通课程已经成为MBA学生学习科目中不可或缺的重要内容。本书包括沟通的概念,商业写作,备忘录和信函,岗位沟通,报告和建议等内容。其中,着重叙述了如何进行商业沟通,如何构思并有机地进行写作和发言,如何运用沟通技巧达到最佳效果,如何运用不同的沟通去适应国内及国际环境中不同的对象, 达到不同的目的等内容。本书还就90年代中后期出现的新问题,如沟通革命,不同文化间的沟通,合作中的沟通等进行了阐述。
全书由浅入深,循序渐进,同时列举许多最新案例,堪称一本”三合一“的佳作读者不仅能将它作为学习沟通的教科书,案例手册,同时,还可以把它作为有关沟通方法的阅读材料大全。
读者对象:大专院校经管专业师生,从事管理与公关的社会各界人士。
目录
part 1 a communication overview
1 the process and problems of communication
2 communication in organizations
3 the communication revolution
4 intercultural communication for a global environment
5 ethical issues in management communication
part 2 business writing that works
6 the writing process
7 drafting, revising, and editing
8 collaborative writing
part 3 memos and letters
9 effective memos
10 principles of the business letter
11 inquiry, request, and order letters
12claim, credit, and collection letters
13 sales, goodwill, and other letters
part 4 career communication
14 career planning
15 successful applications, resumes, and interviews
part 5 reports and proposals
.16 the research process
17 visual aids
18 reports for decision making
19 routine and short reports
20 forml and annual reports
21 proposals, business plans, and other managerial communication
part 6 professional speaking and listening
22 principles of oral communication
23 short and long presentations
24 listening skills
25 interviews and meetings
26 communication during crisis and change
cases for discussion
readings
appendix a: brief fuide to punctuation and grammar
appendix b: guide to memo, letter,report, and proposal formats
index
1 the process and problems of communication
2 communication in organizations
3 the communication revolution
4 intercultural communication for a global environment
5 ethical issues in management communication
part 2 business writing that works
6 the writing process
7 drafting, revising, and editing
8 collaborative writing
part 3 memos and letters
9 effective memos
10 principles of the business letter
11 inquiry, request, and order letters
12claim, credit, and collection letters
13 sales, goodwill, and other letters
part 4 career communication
14 career planning
15 successful applications, resumes, and interviews
part 5 reports and proposals
.16 the research process
17 visual aids
18 reports for decision making
19 routine and short reports
20 forml and annual reports
21 proposals, business plans, and other managerial communication
part 6 professional speaking and listening
22 principles of oral communication
23 short and long presentations
24 listening skills
25 interviews and meetings
26 communication during crisis and change
cases for discussion
readings
appendix a: brief fuide to punctuation and grammar
appendix b: guide to memo, letter,report, and proposal formats
index
Communication for managers
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