英语共同题名：An integrated course in business English studen’s book

书名页
版权页
前言页
目录页
Unit One Business Leaders
Text A Richard Branson-the World's GreatestBrand Builder
Text B Women and Men,Work and Power
Text C Oprah Winfrey:The Queen of Talk Shows
Unit Two Becoming Persuasive
Text A How to Be Persuasive
Text B How Persuasive Are You?
Text C How can We Put off an Important Conversation at Work?
Unit Three Integrity in Business
Text A MBA Students Swap Integrity for Plagiarism
Text B “Is It Time for Me to Get Out?”
Text C Online Courses Outside Business Hours
Unit Four Motivating Employees
Text A Employee Efficiency and Motivation
Text B The Flower Effect
Text C Marks Spencer's Ways to Motivate Its Staff
Unit Five Team Building
Text A Top Team Building Strategies:CompanyTeam Building
Text B Employee Team Building:Making a SuccessfulTeam
Text C Characteristics of Good Teams
Unit Six The Art of Layoff
Text A Tips on How to Fire Employees
Text B Less Painful Ways to Downsize Your Company
Text C Office Life in America
Unit Seven Stress Management
Text A Depression & Stress on Job Related Situations
Text B How to Handle a Stress-Related Meltdown and Get Back in the Game
Text C Great Tips for Successful Stress Management
Unit Eight Online Shopping
Text A Wealthy Buyers Go Online to Make Big Savings
Text B Marketers Take Advantage of the Information Age
Text C Getting the Most from Online Shopping
Unit Nine Building Customer Loyalty
Text A Johnny
Text B Customer Loyalty:6 Tips to Gain Client Trust and Retain Client Trust
Text C Customer Service
Unit Ten Cause Marketing
Text A It Pays Off-If You Do It Right
Text B “Cause Marketing”Tips:Boost Business byGiving Back
Text C Habitat for Humanity
Unit Eleven Corporate Espionage
Text A Procter & Gamble vs.Unilever^2:A Case of Corporate Espionage
Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate“Ethics”
Text C Understanding Intellectual Property Rights through Coca Cola
Unit Twelve Global Crisis
Text A Rich but Hungry
Text B Gas Crisis Packs Global Punch^1-and Not Just on Motorists
Text C “Earth Hour”Goes Global