简介
《会展英语》由王芳著，根据会展工作所涉及的内容，本书共分10章。每章设置了8大模块：学习目标、实操课文、词汇、例句分析、翻译练习、模拟训练、技巧和策略、商务礼仪。每章以课文(中英文对照)为学习重点，附有词汇、经典例句分析，让学生了解现代国际会展运营的通用做法，以及国际上的惯用文本、语言表达和相关翻译技巧；课后翻译练习和模拟训练，让学生能身临其境地模拟实际工作，培养组织协调、整合创新的能力；技巧和策略、商务礼仪，让学生充分领会现代商务文化，包括礼仪和处理相关问题的策略，达到活学活用。全书最后的附录提供了翻译练习和模拟训练的参考答案。
目录
Project 1 Bidding for International Conference & Exhibition
Projects
Learning Targets
Vocabulary
ExampleAnalysis
LearningTargets
Practical Texts
Vocabulary
Example Analysis
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 4 Media Publicity
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 5 Programme
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 6 Construction
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 7 Gala Dinner
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 8 International Business Trips
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 9 Intellectual Property Rights
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 10 Summary
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Appendix Reference Answer
Projects
Learning Targets
Vocabulary
ExampleAnalysis
LearningTargets
Practical Texts
Vocabulary
Example Analysis
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 4 Media Publicity
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 5 Programme
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 6 Construction
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 7 Gala Dinner
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 8 International Business Trips
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 9 Intellectual Property Rights
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Project 10 Summary
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques and Strategies
Business Etiquettes
Appendix Reference Answer
Convention & exhibition English
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