English for Electronic Commerce

序

前言

lesson one the ancient history of the internet

skill training word-formation in the e-commerce fields

reading materials (a) marketing is changing, thanks to the intemet

reading materials (b) google--leading role of intemet

useful terms and definitions

lesson two how the internet works

skill training business card's translation

reading materials (a) going gold ?maybe, ifenough cellphones ring

reading materials (b) radio id tags spread waves of anger among privacy activists

useful terms and definitions

lesson three a crime wave festers in cyberspace

skill training business letter writing (i)

reading materials hackers are enemy number one on the intemet

useful terms and definitions

lesson four chinese wealth is the holy grail

skill training business letter writing (ii)

reading materials (a) safe sex for your computer

reading materials (b) a guide to computers and plug-ins on the intemet

.useful terms and definitions

lesson five how do american consumers borrow

skill training business letter writing (iii)

reading materials (a) japan's quick studies in survival

reading materials (b) a knack of wal-mart's success

useful terms and definitions

lesson six how the credit card captured america,

skill training business letter writing (iv)

reading materials (a) ways to get your money back

reading materials (b) what people are in the market for?

useful terms and definitions

lesson seven the art of advertising your business

skill training business letter writing (v)

reading materials (a) culture important in advertising

reading materials (b) microsoft after virus writers--international effort offers cash rewards

useful terms and definitions

lesson eight nike, from small beginnings to world giant

skill training agreement (contract)

reading materials (a) what keeps u.s. brands aloft?

reading materials (b) name: key to a company's success

useful terms and definitions

lesson nine the first ftc case involving intemet privacy

skill training brief introduction

reading materials global motors

useful terms and definitions

lesson ten starbucks -- sharing success

skill training advertisement writing (i)

reading materials (a) the information superhighway

reading materials (b) oed's electronic update

useful terms and definitions

lesson eleven the challenges of using search agents to perform research on the world wide web

skill training advertisement writing (ii)

reading materials (a) why is payment by l/c commonly used in foreign trade?

reading materials (b) chat room briton saves us family from poisoning

useful terms and definitions

lesson twelve beautiful idea

skill training advertisement writing (iii)

reading materials should we admire wal-mart?

useful terms and definitions

lesson thirteen creating an effective business plan (i)

skill training the aim and structure of a business plan

the commonly-used sentences in writing business plan (i)

reading materials what is your business personality?

useful terms and definitions

lesson fourteen creating an effective business plan (ii)

skill training the outline of a business plan

the commonly-used sentences in writing business plan (ii)

reading materials top ten intemet manners questions

useful terms and definitions

lesson fifteen creating an effective business plan (111)

i. management

ii. financials

skill training samples of the outline of a business plan

the commonly-used sentences in writing business plan (iii)

reading materials from burger flipper to mcdonald's ceo

useful terms and definitions

附录 参考译文及练习答案

bibliography(参考文献)