实用商务英语教程

Unit 1 Apply for a Job
A.Lead—in： Susan's Journal （1） Applying for a Job
B.Hot Words
C.Intensive Reading： How to Apply for a Job
D.Supplementary Reading
E.Listening & Speaking
F.Applied Writing
G.Cultural Tips： Interviewing Across Cultures
H.Case Study： Akiyama's Job Interview in an American Chemical Company
Unit 2 Get Hired
A.Lead—in： Susan's Journal （2） Working as a Sales Assistant
B.Hot Words
C.Intensive Reading： Job Description of Sales Assistants
D.Supplementary Reading： How to Describe Products／Services
E.Listening&Speaking
F.Applied Writing
G.Cultural Tips： Cultural Awareness in the Multicultural Workplace
H.Case Study： How Much Is Hard Work？
Unit 3 Get Promoted
A.Lead—in： Susan's Journal （3） Sales Executive： A Long Way to Go
B.Hot Words
C.Intensive Reading： Keeping Your Sales Team Motivated
D.Supplementary Reading： How to Turn a Group into a Team
E.Listening&Speaking
F.Applied Writing
G.Cultural Tips： Collectivism vs.Individualism in the Workplace
H.Case Study： A Meeting in Mexico
Unit 4 Meet a New Customer
A.Lead—in： Susan's Journal （4） ： Meeting a New Customer
B.Hot Words
C.Intensive Reading： Meeting a New Customer
D.Supplementary Reading
E.I.istening&Speaking
F.Applied Writing
G.Cultural Tips： Interviewing Across Cultures
H.Case Study： Take You to Understand ABC Company
Unit 5 Get the Best Deal
A.Lead—in： Susan's Journal （5） ： To Get the Best Deal.It's Skillful！
B.Hot Words
C.Intensive Reading： Common Business Negotiation Style
D.Supplementary Reading： Top 10 Effective Negotiation Skills
E.Listening&Speaking
F.Applied Writing
G.Cultural Tips： Negotiating in China
H.Case Study： Who Has the Final Say in Negotiations
Unit 6 Succeed in Making a Deal
A.Lead—in： Susan's Journal （6） ： Here Comes the First Contract！
B.Hot Words
C.Intensive Reading： How to Write a Business Contract
D.Supplementary Reading
E.Listening&Speaking
F.Applied Writing
G.Cultural Tips： Interviewing Across Cultures
H.Case Study： Business is Business
Unit 7 Develop New Sales Strategies
A.Lead—in： Suan's Journal （7） We Need Updating！ We Need Innovation！
B.Hot Words
C.Intensive Reading
D.Supplementary Reading
E.Listening&Speaking
F.Applied Writing
G.Cultural Tips： How to Cross Cultural Barriers in International Marketing
H.Case Study： Finding an Interested Buyer
Unit 8 Problem Solving
A.Lead in： Susan's Journal （8） Get problems solved， now or never
B.Hot Words
C.Intensive Reading： Problems in Business Communication
D.Supplementary Reading：Problem Solving Skills Training in the Workplace
E.Listening&Speaking
F.Applied Writing
G.Cultural Tips： Communication Barriers Due to Cultural Diversity
H.Case Study： Is She a Harsh and Pushy Boss？