Journal of marketing science.Vol.5, no.2(June 2009)

Journal of Marketing Science
Volume 5，Number 2 June 2009
Impact of Information Feedback from Consumers
on Management　Efficiency in Channel Management
Based on the Difference of Preference among Consumer
Information, Dealer Behavior and Enterprise
Li Baoku, Liu Yan, Zhang Qiang
Empirical Research of the Mechanism Underlying
Impulse Buying: The Role of Chronic Promotion
Focus in Impulse Buying
Jing Fengjie, Xiong Suhong, Li Yaling
Time Decisions and Pricing Strategies for
New Product PreannouncementSu Meng, Wu Chuan
A Research on the Formation Mechanism of
Society睮dentity睟ased Consumer Decision睲aking Guo Yi，Du Juan
The Relationship between Customer Satisfaction
and Word瞣f睲outh: Differences among Product
Categories
Du Weiqiang, Yu Chunling
Determinants of Brand Extension Evaluation:
Literature Review and Future Research Discussion
Li Hao, Wang Gao, Zhao Ping
Channel Choice and Sales Effort Decisions under
Manufacturer餾 Uniform Pricing
Liu Xiangdong, Zheng Xiaona,
Lei Ming, Chen Lihua
Relationships among Individual Perception, Trust,
Commitment and Consumption Intention of
Public InterestHou Jundong, Du Lanying,
Tian Zhilong
The Assessment of International Risks from
the View of the Decision瞞aker—Empirical
Research Based On Chinese International Enterprises
Xu Hui, Zou Huimin