Foreword p. ix
About the Authors p. xi
Part I Preparation and Strategy p. 1
Chapter 1 The Innovation Paradox p. 3
A Look at the Numbers p. 4
And Then It Really Falls Apart p. 7
Where Do We Go from Here? p. 9
A Unique Process p. 10
The Brand New Strategy p. 12
Execution p. 13
Chapter 2 Creating an Efficient and Effective Innovation Process p. 15
The Big Three: How Does Industry-Changing Innovation Happen? p. 16
Chapter 3 Circle #1: Finding the Need p. 25
Insight First, Idea Second p. 26
Narrowing Your Focus: Segmentation p. 30
Be Insight Agnostic p. 38
么It's a wonderful need ... just not for us.枚 p. 54
When Searching for Needs, Keep These Things in Mind p. 56
Chapter 4 Circle #2: Formulating the Idea p. 63
Beginning the Process of Ideation p. 64
Let Your Mind Diverge p. 72
Filling the Idea Out p. 77
Putting This to Work p. 79
What Would-Do: Utilizing Points of Departure p. 80
Converge: Distilling Concepts into Categories p. 83
Concept Development p. 86
Testing What You've Come up With p. 89
An Ideation Creativity 12-Step Program p. 93
Chapter 5 Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With p. 95
A Brilliant Idea Badly Communicated Becomes a Bad Idea p. 96
Three and a Half Rules for Improving Your Communication Efforts p. 99
Use Their Words as a Springboard p. 103
Pay Attention When They Speak p. 107
Remember, Your Story May Not Be Their Story p. 110
么Huh?枚-Clearly Saying What You Mean p. 111
Going Commercial (or you will never make any money if you can't explain what you have) p. 113
How to Utilize Social Media: Changing the Game for the Better p. 116
Mastering Communication p. 122
Chapter 6 Constructing Your Innovation 么Portfolio枚 p. 125
Diversifying Your Innovation 么Investments枚 p. 125
The Four Classes of Innovation p. 127
How to Divide Up Your Innovation 么Assets枚 p. 132
Tactics to Increase Your Success p. 136
Budgeting in Your Innovation 么Portfolio枚 p. 138
Part II Tools and Tactics p. 141
Chapter 7 Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process p. 143
Practical Wisdom p. 144
Integration of the Left and Right Brain of an Organization p. 154
Idea 么Parents枚 Wanted p. 156
The Role of Outside Experts in Building Your Innovation Portfolio p. 157
Chapter 8 Sustainable Innovation: Creating (and Profiting) from a Green, White Space p. 163
Delivering on Needs and Making a Difference p. 164
Three Reasons to Find the Green Space p. 165
Steps toward Integrating Sustainability into Your Innovation Process p. 169
Actions Speak Louder than Words p. 174
The 5 Cs of Sustainable Innovation p. 175
Chapter 9 Introducing 么The Innovation Power Score枚-A Method for Measuring the Potential of Your Innovation p. 179
The Insight Score p. 181
The Idea Score p. 187
The Communication Score p. 191
Conclusion p. 194
Three 么Frequently Asked Questions枚 on the Advantages of the IPS p. 197
Chapter 10 Investools: A Case Study in Putting Your Innovation Process to Work p. 201
Investools' Innovation Paradox p. 202
If You Did It Once ... p. 208
Conclusion p. 210
Acknowledgments p. 211
Index p. 213