简介
Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:* What is a sign?* Which codes do we take for granted?* What is a text?* How can semiotics be used in textual analysis?* Who were Saussure, Peirce, Barthes and Jakobson - and why are they important?Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B.
目录
Preface p. xv
Acknowledgements p. xix
Introduction p. 1
Chapter 1 Models of the Sign Chapter p. 17
Chapter 2 Signs and Things Chapter p. 55
Chapter 3 Analysing Structures p. 79
Chapter 4 Challenging the Literal p. 123
Chapter 5 Codes p. 147
Chapter 6 Textual Interactions p. 175
Chapter 7 Limitations and Strengths p. 207
Going Further p. 221
Glossary p. 223
References p. 247
Index p. 261
Acknowledgements p. xix
Introduction p. 1
Chapter 1 Models of the Sign Chapter p. 17
Chapter 2 Signs and Things Chapter p. 55
Chapter 3 Analysing Structures p. 79
Chapter 4 Challenging the Literal p. 123
Chapter 5 Codes p. 147
Chapter 6 Textual Interactions p. 175
Chapter 7 Limitations and Strengths p. 207
Going Further p. 221
Glossary p. 223
References p. 247
Index p. 261
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