Fostering creativity : expert solutions to everyday challenges.
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ISBN：9781422128930
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简介
"To keep your business competitive, you must innovate constantly. This book will teach you how to unleash your company's innovative powers by leveraging employees' unique experiences, thinking styles, and expertise. You'll learn proven strategies for unlocking your team's creative energies, including how to: identify opportunities for innovative solutions, develop an environment conducive to creativity, move your team from brainstorming to project evaluation."--Cover.
目录
Mentor's Message: Why Fostering Creativity Is Important p. xi
Fostering Creativity: The Basics
What Is Creativity? p. 3
A definition p. 4
How creativity relates to innovation p. 5
Five misconceptions about creativity p. 6
The creative process p. 8
Assemble Your Team p. 11
The value of creative teams p. 12
Characteristics of creative teams p. 14
Spotlight on intellectual diversity p. 15
Hiring for creativity p. 18
Integrating team members p. 19
Identify Opportunities p. 21
Finding opportunities inside your organization p. 22
Finding opportunities outside your organization p. 23
Generate Options p. 27
Managing creative abrasion p. 28
Encouraging divergent thinking p. 31
Using brainstorming techniques p. 31
Creating the right psychological environment p. 36
Creating the right physical environment p. 42
Converge on the One Best Option p. 47
Moving from divergence to convergence p. 48
Narrowing down the options p. 48
Planning for innovation: The end product of creativity p. 49
Tips and Tools
Tools for Fostering Creativity p. 55
Test Yourself p. 68
Answers to test questions p. 71
To Learn More p. 73
Sources for Fostering Creativity p. 79
Notes p. 81
Fostering Creativity: The Basics
What Is Creativity? p. 3
A definition p. 4
How creativity relates to innovation p. 5
Five misconceptions about creativity p. 6
The creative process p. 8
Assemble Your Team p. 11
The value of creative teams p. 12
Characteristics of creative teams p. 14
Spotlight on intellectual diversity p. 15
Hiring for creativity p. 18
Integrating team members p. 19
Identify Opportunities p. 21
Finding opportunities inside your organization p. 22
Finding opportunities outside your organization p. 23
Generate Options p. 27
Managing creative abrasion p. 28
Encouraging divergent thinking p. 31
Using brainstorming techniques p. 31
Creating the right psychological environment p. 36
Creating the right physical environment p. 42
Converge on the One Best Option p. 47
Moving from divergence to convergence p. 48
Narrowing down the options p. 48
Planning for innovation: The end product of creativity p. 49
Tips and Tools
Tools for Fostering Creativity p. 55
Test Yourself p. 68
Answers to test questions p. 71
To Learn More p. 73
Sources for Fostering Creativity p. 79
Notes p. 81
Fostering creativity : expert solutions to everyday challenges.
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