Part I The Profession
Chapter 1 Nature of Public Relations
Chapter 2 History of Public Relations
Chapter 3 A Theoretical Basis for Public Relations
Chapter 4 Ethics, Legal Environment and Professionalism
Part II The Process
Chapter 5 Research: Understanding Public Opinion
Chapter 6 Strategic Planning
Chapter 7 Implementing Action and Communication
Chapter 8 Evaluating Public Relations Effectiveness
Part III Public Relations: The Publics
Chapter 9 Media Relations
Chapter 10 Employee Communication
Chapter 11 Community Relations
Chapter 12 Consumer Relations and Marketing
Chapter 13 Financial Relations
Chapter 14 Public Affairs and Relations in Government
Part IV The Practice
Chapter 15 Public Relations in Not-for-Profit Organiations
Chapter 16 Corporate Relations