英文共同题名：Business English integrated course：student’s book

　　Unit 1 advertisement
　　 reading i the money in the message
　　 reading ii advertising on the web
　　 extension
　　Unit 2 leadership
　　 reading i characteristics and traits of effective leaders
　　 reading ii the sensational michael dell of dell computer
　　 extension
　　Unit 3 information technology
　　 reading i what makes silicon valley so successful and unique
　　 reading ii a brave new web
　　 extension
　　Unit 4 markets
　　 reading i flea market
　　 reading ii the natural market
　　 extension
　　Unit 5 secret to success
　　 reading i are you an entrepreneur?
　　 reading ii make money by thinking the unthinkable
　　 extension
　　Unit 6 competition
　　 reading i the invisible fist
　　 reading ii morals in the rat race
　　 extension
　　Unit 7 investment
　　 reading i going for the gold
　　 reading ii king of bond
　　 extension
　　Unit 8 services
　　 reading i cross-cultural views of service quality
　　 reading ii beyond expectations
　　 extension
　　Unit 9 business ethics
　　 reading i ethics and competitiveness - put first things first
　　 reading ii bribery - an inevitable evil?
　　 extension
　　Unit 10 customers
　　 reading i the almighty customer (part i)
　　 reading ii the almighty customer (part ii)
　　 extension
　　appendix a glossary
　　appendix b idioms & expressions