简介
How-to Essentials from "Harvard Business Review"
We all wish we could sharpen key management skills--like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The "HBR Guides" can help.
Packed with concise, practical tips from leading experts--and examples that make them easy to apply--the "HBR Guides" provide smart answers to your most pressing work challenges. Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Coming fall 2012.
- "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner: Learn how to write clear, persuasive business documents--from e-mails to proposals to reports--that get results.
- "HBR Guide to Persuasive Presentations," by presentations expert Nancy Duarte: Learn how to engage your audience, sell your ideas, and motivate people to act on them.
- "HBR Guide to Finance Basics for Managers" Learn how to speak the language of finance so you can make smarter management decisions--and advance your career.
- "HBR Guide to Getting the Right Work Done" Learn how to prioritize your tasks, manage your time, and stay focused on what really matters.
- "HBR Guide to Managing Up and Across" Learn how to build stronger relationships--and partner more effectively--with your boss and your colleagues.
- "HBR Guide to Project Management" Learn how to set clear project goals, map out critical tasks, and keep the team humming so you can deliver the goods on time and on budget.
目录
Understand your audience's power
Segment the audience
Present clearly and concisely to senior executives
Get to know your audience
Define how you'll change the audience
Find common ground
Define your big idea
Generate content to support the big idea
Anticipate resistance
Amplify your message through contrast
Build an effective call to action
Choose your best ideas
Organize your thoughts
Balance analytical and emotional appeal
Lose the jargon
Craft sound bites
Apply storytelling principles
Create a solid structure
Craft the beginning
Develop the middle
Make the ending powerful
Add emotional texture
Use metaphors as your glue
Create something they'll always remember
Choose the right vehicle for your message
Make the most of slide software
Determine the right length for your presentation
Persuade beyond the stage
Think like a designer
Create slides people can "get" in three seconds
Choose the right type of slide
Storyboard one idea per slide
Avoid visual clichés
Arrange slide elements with care
Clarify the data
Turn words into diagrams
Use the right number of slides
Know when to animate
Rehearse your material well
Know the venue and schedule
Anticipate technology glitches
Manage your stage fright
Set the right tone for your talk
Be yourself
Communicate with your body
Communicate with your voice
Make your stories come to life
Work effectively with your interpreter
Get the most out of your q&a
Build trust with a remote audience
Keep remote listeners interested
Keep your remote presentation
Build relationships through social media
Spread your ideas with social media
Gauge whether you've connected with people
Follow up after your talk.
Segment the audience
Present clearly and concisely to senior executives
Get to know your audience
Define how you'll change the audience
Find common ground
Define your big idea
Generate content to support the big idea
Anticipate resistance
Amplify your message through contrast
Build an effective call to action
Choose your best ideas
Organize your thoughts
Balance analytical and emotional appeal
Lose the jargon
Craft sound bites
Apply storytelling principles
Create a solid structure
Craft the beginning
Develop the middle
Make the ending powerful
Add emotional texture
Use metaphors as your glue
Create something they'll always remember
Choose the right vehicle for your message
Make the most of slide software
Determine the right length for your presentation
Persuade beyond the stage
Think like a designer
Create slides people can "get" in three seconds
Choose the right type of slide
Storyboard one idea per slide
Avoid visual clichés
Arrange slide elements with care
Clarify the data
Turn words into diagrams
Use the right number of slides
Know when to animate
Rehearse your material well
Know the venue and schedule
Anticipate technology glitches
Manage your stage fright
Set the right tone for your talk
Be yourself
Communicate with your body
Communicate with your voice
Make your stories come to life
Work effectively with your interpreter
Get the most out of your q&a
Build trust with a remote audience
Keep remote listeners interested
Keep your remote presentation
Build relationships through social media
Spread your ideas with social media
Gauge whether you've connected with people
Follow up after your talk.
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