简介
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
目录
Foreword 5
Preface 6
Table of Contents 8
Index of Tables 10
Index of Figures 12
Index of Exhibits 13
A. Introduction 14
B. Literature Review 20
C. Practices in Marketing Research related to Extreme Cases 65
D. Empirical Study 112
E. Discussion and Conclusion 159
APPENDIX 170
F. Literature 176
Preface 6
Table of Contents 8
Index of Tables 10
Index of Figures 12
Index of Exhibits 13
A. Introduction 14
B. Literature Review 20
C. Practices in Marketing Research related to Extreme Cases 65
D. Empirical Study 112
E. Discussion and Conclusion 159
APPENDIX 170
F. Literature 176
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