简介
金泽虎、王桂平主编的《国际商务函电》共分12章：各部分内容之间既相对独立又相互依存、彼此融合，完整、系统地反映出该门课程的主要内容。第1章是对国际商务函电的基本概况的介绍，第2章到第11章是本书的主干部分，其内容编排基本依据国际贸易实务流程的先后顺序展开，第12章是对与函电密切相关的外贸单证进行具体的介绍。它们共同形成本书完整的体系结构。每章以“案例导入”开头，各节之间穿插“相关链接”等，每章后附“本章小结”、“思考题”、“思考案例”等内容，以便于学生在掌握必要的专业知识的同时，拓展知识面、启迪智慧。
目录
Chapter 1 The Overview of Business Letters Section One The Structure and the Format of
Business Letters Section Two Principles of Business Letter
Writing Section Three Business Fax and Email Writing Section Four Cases in Detail Section Five Selected SentencesChapter2 Establishing Business Relations and Status Enquiries Section One Establishing Business Relations Section Two Status Enquiries Section Three Cases in Detail Section Four Selected SentencesChapter 3 Enquiry and Offer Section One Enquiry Section Two Offer and Counteroffer Section Three Cases in detail Section Four Selected SentencesChapter 4 Contract Section One Definition and Functions of
Contract Section Two Classification and Contents of
Contract Section Three Cases in Detail Section Four Selected SentencesChapter 5 Orders and Terms of Payment Section One Orders and Replies Section Two Method of Payment Section Three Cases in Detail Section Four Selected SentencesChapter 6 Letter of Credit Section One Content and Classification of Letter of
Credit Section Two Procedures of Letter of Credit
Operations Section Three Cases in Detail Section Four Selected SentencesChapter 7 Packing Section One Forms of Packing Section Two Marking of Goods Section Three Cases in Detail Section Four Selected SentencesChapter 8 Insurance Section One Ess.entials of Business Letters of
Insurance Section Two Cases in Detail Section Three Selected SentencesChapter 9 Shipment Section One Shipping Instruction and Shipping
Advice Section Two Terms of Shipment Section Three Cases in Detail Section Four Selected SentencesChapter 10 Complaints and Adjustments Section One Types of Complaints Section Two Adjustments Section Three Cases in Detail Section Four Selected SentencesChapter 11 Agency Section One Essentials of Agency Section Two Essentials of Business Correspondence
of Agency Section Three Cases in Detail Section Four Selected SentencesChapter 12 Documentation in International Trade Section One Types of International Trading
Documents Section Two Requirements of Documents Making Section Three Cases in Detail Section Four Selected SentencesReferences 显示全部信息
Business Letters Section Two Principles of Business Letter
Writing Section Three Business Fax and Email Writing Section Four Cases in Detail Section Five Selected SentencesChapter2 Establishing Business Relations and Status Enquiries Section One Establishing Business Relations Section Two Status Enquiries Section Three Cases in Detail Section Four Selected SentencesChapter 3 Enquiry and Offer Section One Enquiry Section Two Offer and Counteroffer Section Three Cases in detail Section Four Selected SentencesChapter 4 Contract Section One Definition and Functions of
Contract Section Two Classification and Contents of
Contract Section Three Cases in Detail Section Four Selected SentencesChapter 5 Orders and Terms of Payment Section One Orders and Replies Section Two Method of Payment Section Three Cases in Detail Section Four Selected SentencesChapter 6 Letter of Credit Section One Content and Classification of Letter of
Credit Section Two Procedures of Letter of Credit
Operations Section Three Cases in Detail Section Four Selected SentencesChapter 7 Packing Section One Forms of Packing Section Two Marking of Goods Section Three Cases in Detail Section Four Selected SentencesChapter 8 Insurance Section One Ess.entials of Business Letters of
Insurance Section Two Cases in Detail Section Three Selected SentencesChapter 9 Shipment Section One Shipping Instruction and Shipping
Advice Section Two Terms of Shipment Section Three Cases in Detail Section Four Selected SentencesChapter 10 Complaints and Adjustments Section One Types of Complaints Section Two Adjustments Section Three Cases in Detail Section Four Selected SentencesChapter 11 Agency Section One Essentials of Agency Section Two Essentials of Business Correspondence
of Agency Section Three Cases in Detail Section Four Selected SentencesChapter 12 Documentation in International Trade Section One Types of International Trading
Documents Section Two Requirements of Documents Making Section Three Cases in Detail Section Four Selected SentencesReferences 显示全部信息
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