国际商务英语信函及写作

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作   者:吴宝康主编

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ISBN:9787309073799

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简介

   本教材以外贸业务环节为线索,根据外语认知特点、应用型本科及高   职学生认知学习特点和课堂教学组织需要,在结构编排上以商务英语信函   常用句法结构操练为核心,以最终完成国际商务各业务环节的信函写作为   目标。考虑到学生的实际需要,本教材特意在最后一个单元的教学内容定   为求职信函的写作学习。此外,为方便学习和今后工作,本教材还附有四   个附录,提供有关美国、加拿大州名、省名的标准英语缩写;常用地址和   商务机构缩略语;世界主要机场、港口名称英中对照表等。授课老师可以   免费获取本书练习中的所有详细参考答案。    本教材每个单元基本结构为相关业务知识的英语简介、样函8封、实   用句型、写作指导及练习部分组成。练习部分又分为常规性练习(Part A)   进口商(买方)角度的练习(Part B)和出口商(卖方)角度的练习(Part C)。   

目录

  总序
  前言
  Unit 1 Essentials of a Business Letter
   商务信函的基本要素
   1.1 Layout of a Business Leaer
   1.2 Letter Styles
   1.3 Addressing Envelopes
   1.4 Faxes and E—Mails
   Exercises
  Unit 2 Starting Business and Establishing Business Relation
   开始业务与建立业务关系
   2.1 Related Business Knowledge
   2.2 Text
   2.3 Useful Sentences
   2.4 Writing Tutorial:Deciding the Type of Your Letter
   Exercises
  Unit 3 Enquiries and Quotations
   询价与报价
   3.1 Related Business Knowledge
   3.2 Text
   3.3 Useful Sentences
   3.4 Writing Tutorial:Beginning of a Business Letter
   Exercises
  Unit 4 Offer,Counter-Offer,Acceptance and Refusal
   发盘、还盘、接受或拒绝
   4.1 Related Business Knowledge
   4.2 Text
   4.3 Useful Sentences
   4.4 Writing Tutorial:Singling out the Key Purpose of Your Letter
   Exercises
  Unit 5 Credit and Status Enquires and Their Replies
   资信查询及回复
   5.1 Related Business Knowledge
   5.2 Text
   5.3 Useful Sentences
   5.4 Writing Tutorial:Correct Paragraph
   Exercises
  Unit 6 Order,Acceptance and Refusal
   订单、接受订单以及谢绝订单
   6.1 Related Business Knowledge
   6.2 Text
   6.3 Useful Sentences
   6.4 Writing Tutorial:Making A Businesslike Ending
   Exercises
  Unit 7 Conclusion of Business and the Fulfillment of a Contract
   交易的达成和合同的履行
   7.1 Related Business Knowledge
   7.2 Text
   7.3 Useful Sentences
   7.4 Writing Tutorial:Proper Wording
   Exercises
  Unit 8 Letters to Discuss Payment
   洽谈支付方式信
   8.1 Related Business Knowledge
   8.2 Text
   8.3 Useful Sentences
   8.4 Writing Tutorial:Composing Appropriate Sentences
   Exercises
  Unit 9 Urging the Establishment and Amendment of L/C
   敦促开立和修改信用证
   9.1 Related Business Knowledge
   9.2 Text
   9.3 Useful Sentences
   9.4 Writing Tutorial:Keeping Coherence
   Exercises
  Unit 10 Packing,Marking and Shipment
   包装、运输标志以及装运
   10.1 Related Business Knowledge
   10.2 Text
   10.3 Useful Sentences
   10.4 Writing Tutorial:Using the Correct Punctuation-
   Exercises
  Unit 11 Marine Insurance
   海运保险
   11.1 Related Business Knowledge
   11.2 Text
   11.3 Useful Sentences
   11.4 Writing Tutorial:Revising and Checking for any Possible Mistakes
   Exercises
  Unit 12 Letters to Discuss Agencies
   洽谈代理业务信
   12.1 Related Business Knowledge
   12.2 Text
   12.3 Useful Sentences
   12.4 Writing Tutorial:Paying Attention to Some Easily Misused Words or Phrases
   Exercises
  Unit 13 Complaints,Disputes,Claims and Their Settlements
   投诉、争议、索赔及解决
   13.1 Related Business Knowledge
   13.2 Text
   13.3 Useful Sentences
   13.4 Writing Tutorial:Avoiding Dangling Modifiers
   Exercises
  Unit 14 Application Letters
   求职信
   14.1 Related Business Knowledge
   14.2 Text
   14.3 Useful Sentences
   14.4 Writing Tutorial:Paying Attention to the Sentence Structure
   Exercises
  Appendix Ⅰ 美国州名标准缩写
  Appendix Ⅱ 加拿大省名标准缩写
  Appendix Ⅲ 常用地址和商务机构缩略语
  Appendix Ⅳ 世界主要机场、港口名称英中对照表
  

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