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简介
《当代商务英语综合教程》第一至四册为基础阶段精读教材,供高职高专商务英语专业或应用英语专业学生使用,也可供程序相当的自学者使用。
本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。
本教材特点:起点、难度适当,符合高职学生的实际特点;注重语言基本功,强化听说读写译技能训练;富有时代特色,商务与语言有机的衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体课件及网站,方便课余巩固。《当代商务英语综合教程》第一至四册为基础阶段精读教材,供高职高专商务英语专业或应用英语专业学生使用,也可供程序相当的自学者使用。
本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。
本教材特点:起点、难度适当,符合高职学生的实际特点;注重语言基本功,强化听说读写译技能训练;富有时代特色,商务与语言有机的衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体课件及网站,方便课余巩固。《当代商务英语综合教程》第一至四册为基础阶段精读教材,供高职高专商务英语专业或应用英语专业学生使用,也可供程序相当的自学者使用。
本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。
本教材特点:起点、难度适当,符合高职学生的实际特点;注重语言基本功,强化听说读写译技能训练;富有时代特色,商务与语言有机的衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体课件及网站,方便课余巩固。
目录
Acknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary ListAcknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary ListAcknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary ListAcknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary ListAcknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
当代商务英语综合教程1学生用书
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