简介
"There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit." "In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences."--BOOK JACKET.
目录
Foreword p. xi
Innovation at the Top p. 1
Winging it in Start-Up Mode p. 15
Innovation Begins With an Eye p. 23
The Perfect Brainstorm p. 53
A Cool Company Needs Hot Groups p. 67
Prototyping is the Shorthand of Innovation p. 101
Build Your Greenhouse p. 119
Expect the Unexpected p. 147
Barrier Jumping p. 163
Creating Experiences for fun and Profit p. 193
Zero to Sixty p. 219
Coloring Outside the Lines p. 229
In Search of the "Wet Nap" Interface p. 253
Live the Future p. 275
Getting in the Swing p. 291
Index p. 299
Innovation at the Top p. 1
Winging it in Start-Up Mode p. 15
Innovation Begins With an Eye p. 23
The Perfect Brainstorm p. 53
A Cool Company Needs Hot Groups p. 67
Prototyping is the Shorthand of Innovation p. 101
Build Your Greenhouse p. 119
Expect the Unexpected p. 147
Barrier Jumping p. 163
Creating Experiences for fun and Profit p. 193
Zero to Sixty p. 219
Coloring Outside the Lines p. 229
In Search of the "Wet Nap" Interface p. 253
Live the Future p. 275
Getting in the Swing p. 291
Index p. 299
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