简介
本书的目标读者定位于“想到或刚到公司工作、以及工作两至三年内的青年业务人员”这里的“公司”主要是指从事国际贸易和其他对外业务的各种类型的工商企业单位。
本书共分为12章，每章先是一篇格式化叙述的课文，主要用于概括本章主题及其相关事项，包括一些实用提示，然后举出一些提炼改编自实际样本的例信和其他例文。
本书内容定位为“除外贸业务往来信函之外的其他的初级和中级实用应用文”，包括致辞、贺信、名片、邀请、询函、通知、记录、日程、简介、商函、备忘录等等。
本书可作为高等职业院校商务英语专业和国际贸易专业的英语写作课教材，也可作为一般性国际商务工作的参考书。
目录
1.英语写作的基础知识Mechanics of English Writing
1.1.数字Numbers
1.2.日期Dates & Days
1.3.时间Time
1.4.货币Currencies
1.5.地址Addresses
1.6.称呼Salutations
1.7.落款Complementary Closes
1.8.版面与信封Page Layouts & Envelopes
2.公关往来Public Relations Communication
2.1.致辞Ceremonial Speeches
2.2.祝贺信Congratulation Letters
2.3.感谢信Letters of Thanks
2.4.慰问信Letters of Sympathy
2.5.名片Name Cards & Plates
2.6.贺卡Greeting Cards
2.7.练习Exercises
3.邀请函柬Invitations & Responses
3.1.发出邀请Sending Invitations
3.2.接受邀请Accepting Invitations
3.3.谢绝邀请Declining Invitations
3.4.商务邀请Invitations for Business Purposes
3.5.请柬样式Sample Invitation Cards
4.一般询函General Requests & Responses
4.1.一般询问Routine Requests
4.2.应求询问Solicited Requests
4.3.自发询问Unsolicited Requests
4.4.劝说询问Persuasive Requests
4.5.回复询函Replies & Responses
4.6.征订征购单Order Forms
4.7.练习Exercises
5.通知启事Notices & Notifications
5.1.内部通知Interoffice Notices
5.2.业务通知Interfirm Notices
5.3.公众通知Public Notices
5.4.媒体发布稿Media Releases
5.5.团体通知Target Notifications
5.6.多样化表达Flexible Presentations
5.7.练习Exercises
6.会议记录Meeting Minutes
6.1.概述、过程和会前准备Overview on Meetings
6.2.会议通知及其内容Notice & What to Include
6.3.会议记录的内容Breakdowns in Meeting Minutes
6.4.会议记录的格式Formatting the Minutes
6.5.会议记录举例Exemplary Minutes
6.6.练习Exercises
7.日程安排Schedules & Itineraries
7.1.展会公示Public Notifications
7.2.报到须知Registration
7.3.日程安排Agendas & Schedules
7.4.会外活动Beyond Itineraries
7.5.练习Exercises
8.备忘录Memorandums
8.1.概述Overview
8.2.构成与说明Organization & Tips
8.3.事由栏Subject Line
8.4.备忘录举例Examples
9.商务报告Business Reports
9.1.概述Overview
9.2.简式报告Brief Reports
9.3.正式报告Working Reports
9.4.报告举例Exemplary Reports
10.公司简介Corporate Profiles
10.1.概述Overview
10.2.举例Examples
11.产品使用说明User Guides & Instructions
11.1.电子产品使用说明Electronic Devices
11.2.机电产品使用说明Mechanical & Electrical Products
11.3.食品、饮料使用说明Food & Beverage Briefs
11.4.其他产品使用说明Other User Guides
12.电子邮件Email Messages
12.1.优点Features & Benefits
12.2.应用Applications
12.3.构成Parts of an Email
12.4.分述Breakdown Featuring
12.5.网络礼仪Netiquettes
12.6.小结Summary
12.7.电子邮件举例Exemplary Emails
参考文献
1.1.数字Numbers
1.2.日期Dates & Days
1.3.时间Time
1.4.货币Currencies
1.5.地址Addresses
1.6.称呼Salutations
1.7.落款Complementary Closes
1.8.版面与信封Page Layouts & Envelopes
2.公关往来Public Relations Communication
2.1.致辞Ceremonial Speeches
2.2.祝贺信Congratulation Letters
2.3.感谢信Letters of Thanks
2.4.慰问信Letters of Sympathy
2.5.名片Name Cards & Plates
2.6.贺卡Greeting Cards
2.7.练习Exercises
3.邀请函柬Invitations & Responses
3.1.发出邀请Sending Invitations
3.2.接受邀请Accepting Invitations
3.3.谢绝邀请Declining Invitations
3.4.商务邀请Invitations for Business Purposes
3.5.请柬样式Sample Invitation Cards
4.一般询函General Requests & Responses
4.1.一般询问Routine Requests
4.2.应求询问Solicited Requests
4.3.自发询问Unsolicited Requests
4.4.劝说询问Persuasive Requests
4.5.回复询函Replies & Responses
4.6.征订征购单Order Forms
4.7.练习Exercises
5.通知启事Notices & Notifications
5.1.内部通知Interoffice Notices
5.2.业务通知Interfirm Notices
5.3.公众通知Public Notices
5.4.媒体发布稿Media Releases
5.5.团体通知Target Notifications
5.6.多样化表达Flexible Presentations
5.7.练习Exercises
6.会议记录Meeting Minutes
6.1.概述、过程和会前准备Overview on Meetings
6.2.会议通知及其内容Notice & What to Include
6.3.会议记录的内容Breakdowns in Meeting Minutes
6.4.会议记录的格式Formatting the Minutes
6.5.会议记录举例Exemplary Minutes
6.6.练习Exercises
7.日程安排Schedules & Itineraries
7.1.展会公示Public Notifications
7.2.报到须知Registration
7.3.日程安排Agendas & Schedules
7.4.会外活动Beyond Itineraries
7.5.练习Exercises
8.备忘录Memorandums
8.1.概述Overview
8.2.构成与说明Organization & Tips
8.3.事由栏Subject Line
8.4.备忘录举例Examples
9.商务报告Business Reports
9.1.概述Overview
9.2.简式报告Brief Reports
9.3.正式报告Working Reports
9.4.报告举例Exemplary Reports
10.公司简介Corporate Profiles
10.1.概述Overview
10.2.举例Examples
11.产品使用说明User Guides & Instructions
11.1.电子产品使用说明Electronic Devices
11.2.机电产品使用说明Mechanical & Electrical Products
11.3.食品、饮料使用说明Food & Beverage Briefs
11.4.其他产品使用说明Other User Guides
12.电子邮件Email Messages
12.1.优点Features & Benefits
12.2.应用Applications
12.3.构成Parts of an Email
12.4.分述Breakdown Featuring
12.5.网络礼仪Netiquettes
12.6.小结Summary
12.7.电子邮件举例Exemplary Emails
参考文献
English writing in business communication
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