Journal of marketing science.Vol.5 No.3 September 2009

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Journal of Marketing Science
Volume 5，Number 3 September 2009
The Effects of Different Source睟ased Trusts
on Customer睟rand Relationship and the
Moderating Role of Brand Symbolism
Xie Yi, Peng Siqing
Impacts of Dimensions of Store Image on Customer餾
Perceived Value and Cross瞓uying Intention
Yang Yimiao, Xia Chunyu
The Application of Discrete Choice Model on
Retailing Research睟ased on Comparation between
MNL、MNP and Mixed Logit
Liu Yong, Wang Gao
The Connected Mechanism Model between Members
in Virtual Community: Based on the Perspective of
Identity and Bonding
Lou Tianyang, Lu Xiongwen
The Effect of Innovativeness on Consumers Product
Replacement Purchase Decisions
Huang Jinsong，Chen Rong
The Change of the Impacts from Relational Benefits
on Customer Loyalty: A Study on the Moderation Effects of Interpersonal Familiarity Between Customers and Employees
Song Yiping,Xu Nuo,HsiuJu Rebecca Yen
The Influence of Recruiting to Brand Equity—the
Empirical Research Based on the Innovative Recruiting of China South Air
Wang Jianning, Li Shuwan, Cui Wenzhi, Ning Xiangdong
Self睪enerated Information Effects on the Implicit
and Explicit Brand Attitude—An Application of Associative睵ropositional Evaluation Model on the Research of Country瞣f瞣rigin Effect
Li Yanjie, Huang Yunhui, Shi Junqi Impact of Exhibition Participant餾 Perception of
Service Justice, Customer Value on Their Word瞣f睲outh Intentions
Xie Lishan, Lin Xunliang