Expo : trade fair stand design /

Introduction p. 6
Planning and expo installation p. 10
Ford - The overall Euro view p. 12
Starting out p. 22
Vero and Didou - Staging the shell p. 23
Azur Environmental - Celebrating the island p. 27
Emasport - Pairing the clients p. 31
Hoxan - Bridging the gap p. 35
Designing Into Space p. 42
Olivetti - Launching David against Goliath p. 43
Philips - Pixelating the logo p. 47
Mizuno - Olympic powerhouse p. 55
Trinova Vickers - Toys for big boys p. 59
America Online- Selling the invisible p. 63
Reggiani - Light, shade and space p. 67
Golden Books - Reaffirming reading p. 71
GT Interactive - The heavenly product p. 75
Presenting the Client p. 80
Kartell - Going with the flow p. 81
Microsoft - Multiple presentations, multiple markets p. 87
Mercedes-Benz - Eppur' si muove p. 93
Intel - Marking the sponsor's space p. 99
Ericsson - Outreach and acrobatics p. 107
Virgin Interactive - Marketing the medieval p. 115
Beyond the Stand p. 124
Pilkington - Through the glass clearly p. 125
Fox Video - Taking the show on the road p. 131
Gardner Merchant - The permanent food event p. 137
Conclusion p. 143
Tango - Person to person with style p. 145
Acknowledgments p. 155
List of designers p. 156
Index p. 158