商业计划书英语写作规范:英汉对照

目录
CHAPTER 1 WRITING BUSINESS PLAN
Understanding the Need for a Business Plan
Assessing Yourself
Choosing Your Business
Gathering Your Information
Compiling Your Business Plan
Designing Your Plan
Simplifying Your Plan
Editing Your Plan
Checklist
Case Studies
CHAPTER 2 YOUR BUSINESS IDEA
Planning Your Legal Entity
Choosing Your Trading Name
Defining the Nature of Your Business
Describing Your Products or Services
Protecting Your Business Idea
第一章 撰写商业计划
理解准备商业计划的必要性
自我评估
选定你所要从事的生意
收集信息
撰写商业计划
设计商业计划
简化商业计划
编辑商业计划
清单
个案分析
第二章 商业理念
规划法律实体
选择企业名称
界定业务性质
描述产品或服务
保护商业理念
Defining Your Business Objectives
Compiling Your Mission Statement
Describing Your Location
Listing Your Key Personnel
Case Studies
Action Points
CHAPTER 3 DEFINING YOUR MARKET
Defining Your Market
Researching Your Clients
Segmenting Your Market
Compiling Your Market Research
Designing Your Questionnaire
Analysing Your Competition
Analysing Your Product Life
Setting Your Selling Price
Checklist
Case Studies
Action Points
CHAPTER 4 COMPILING YOUR MARKETING PLAN
Making a SWOT Analysis
Balancing Your Marketing Mix
Defining Your Marketing Objectives
Promoting and Advertising Your Business
详述商业目标
起草任务陈述
描述所在位置
列出主要员工
清单
个案分析
行动要点
第三章 界定市场
界定市场
调查客户
分割市场
撰写市场调查报告
设计调查问卷
分析竞争对手
分析产品寿命
设定卖价
清单
个案分析
行动要点
第四章 编写销售计划
做好SWOT分析
配平销售组合
界定销售目标
对生意的促销和广告宣传
Monitoring the Response
Checklist
Case Studies
Action Points
CHAPTER 5 YOUR OPERATIONAL PLAN
Choosing Your Channels of Distribution
Finding the Right Premises
Meeting Safety and Quality Standards
Obtaining Stock and Materials
Controlling Your Level of Quality
Employing Your Key Personnel
Organising Your Book-keeping
Insuring Yourself and Your Business
Checklist
Case Studies
Action Points
CHAPTER 6 YOUR SALES FORECAST
Projecting Your Sales
Compiling Your Profit and Loss Forecast
Drafting Your Cash Flow Forecast
Understanding Your Balance Sheet
Producing Your Balance Sheet
Breaking Even
Checklist
销售策略的监控
清单
个案分析
行动要点
第五章 经营计划
选择销售渠道
找到合适的营业场所
达到安全和质量标准
获得存货和原料
控制质量水平
雇用主要员工
组织簿记
为自己和生意保险
清单
个案分析
行动要点
第六章 销售预测
预计销售额
编辑盈亏账目预测
起草现金流转预测
理解资产负债表
制作资产负债表
收支平衡
清单
Case Studies
Action Points
CHAPTER 7 YOUR FINANCIAL ANALYSIS
Specifying Your Financial Needs
Planning Your Borrowing
Understanding the Various Types of Finance
Timing Your Finance
Assessing Other Sources of Finance
Raising Your Finance
Checklist
Case Studies
Action Points
CHAPTER 8 ADDING YOUR APPENDICES
What to Include in Your Appendices
Positioning Your Appendices
Presenting Your Appendices
Compiling Your Appendices
Numbering Your Appendices
Checklist
Case Studies
Action Points
CHAPTER 9 PRESENTING YOUR PLAN
Composing Your Introductory Letter
Submitting Your Plan
个案分析
行动要点
第七章 财务分析
详细说明财务需要
借款计划
理解贷款的各种类型
计算贷款时间
评估其他贷款来源
筹措资金
清单
个案分析
行动要点
第八章 添加附录
附录的内容
决定附录的位置
附录的呈现方式
编辑附录
给附录编号
清单
个案分析
行动要点
第九章 呈现商业计划
写作介绍信
提交商业计划
Explaining Your Business
Making a Winning Proposal
Shopping Around
Checklist
Case Studies
Action Points
CHAPTER 10 RUNNING YOUR BUSINESS TO PLAN
Monitoring Your Business
Using Your Business Plan
Managing Your Cashflow
Keeping Business Accounts
Checklist
Case Studies
Action Points
APPENDIX SAMPLE BUSINESS PLAN
INDEX
解释你的生意
成功提出建议
逐店选购
清单
个案分析
行动要点
第十章 按照计划经营生意
监控生意运行情况
使用商业计划
管理现金流转情况
记账
清单
个案分析
行动要点
附录 商业计划书样本(英文)
索引
译者后记
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