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简介
《商务英语阅读辅导用书》教材面向三个层次：研究生、本科和高职高专。研究生层次的商务英语适用于全国各高等院校商务英语方向以及财经类专业的硕士研究生。整体思路贯彻《研究生英语教学大纲》和《考试大纲》，适应全国研究生英语教学发展的新要求。本套全国高等院校研究生商务英语系列教材由阅读教程、翻译教程、写作教程、听说教程以及配套多媒体课件组成。本科层次的商务英语教材适用于全国各高等院校英语专业的商务英语方向和国际贸易、国际经济、国际工商管理等商科专业的学生。
目录
目录
Chapter 1 Government and Trad
Chapter 2 Products and Pricing
Chapter 3 Advertising and Publicity
Chapter 4 International Business Cooperation
Chapter 5 Accounting and Financial Management
Chapter 6 Finance and Securities
Chapter 7 Business Environment
Chapter 8 Business Strategies
Chapter 9 Human Resource Management
Chapter 10 Operations Management and Innovation
Chapter 11 Information Technology and E-commerce
Chapter 12 Business Ethics and Social Responsibility
Chapter 1 Government and Trad
Chapter 2 Products and Pricing
Chapter 3 Advertising and Publicity
Chapter 4 International Business Cooperation
Chapter 5 Accounting and Financial Management
Chapter 6 Finance and Securities
Chapter 7 Business Environment
Chapter 8 Business Strategies
Chapter 9 Human Resource Management
Chapter 10 Operations Management and Innovation
Chapter 11 Information Technology and E-commerce
Chapter 12 Business Ethics and Social Responsibility
Reference book for business English reading
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