Business English Comprehensive Business

chapter i international strategies
section i the roles of strategy
section ii components and hierarchy of international strategy
section iii international strategy formulation
section iv strategy implementation
section v international strategies and manag~
chapter ii international business research and market entry modes
section i international business environment
section ii international business research
section iii the mode of international market entry
chapter iii investment project feasibility study
section i project background and objectives
section ii market analysis and project scale
section iii project site selection
section iv technology, equipment and engineering program
section v organization and human resource assignment
section vi project implementation schedule
section vii investment estimation
section vii financing planning
section ix financial analysis
. section x economic analysis
section xl social assessment
section xll risk analysis
section xlll conclusion and recommendation
chapter iv international trade theories and practices (part one)
section i international trade theories
section ii export and import procedure
section iii trade terms
chapter v international trade theories and practices ( part two)
section i international insurance and transportation
section ii payment of international trade
chapter vi international financial integrated operations
section i foreign exchange and foreign exchange rate
section ii foreign exchange transactions
section iii international financial markets
section iv international trace financing
chapter vi business activities of multinational enterprises
section i an introduction to multinational enterprises
section ii investment made by multinational enterprises
section iii marketing and product development of mnes
section iv logistics and materials management in mnes
section v human resource management in mnes
chapter viii marketing strategies (part one)
chapter ix marketing strategies (part two)
chapter x international credit and international tendering
chapter xl management of overseas small and medium-sized enterprises
chapter xll international technology trade
chapter xlii international trade in services
chapter xiv electronic commerce
chapter xv international business law
chapter xvi international economic/trade organizations
and free trade zones