简介
Enter Innovation's Most Fertile Breeding Ground Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson argues that breakthrough ideas most often occur when we bring concepts from one field into new, unfamiliar territory. In this space-which Johansson calls "the Intersection"-established ideas clash and combine with insights from other fields, disciplines, and cultures, resulting in an explosion of totally new ideas. The Medici Effect -referring to a remarkable burst of creativity in Florence during the Renaissance -shows us how to get to the Intersection and how we can turn the ideas we discover there into pathbreaking innovations. From the insight that created the first Cherokee written language to the ideas that enabled scientists to read the mind of a monkey- The Medici Effect is filled with vivid stories of intersections across domains as diverse as business, science, art, and politics. Johansson reveals the core principles-including breaking down associative barriers, routinely combining unlike concepts, and executing past your failures-that can enable individuals, teams, and entire organizations to create their own "Medici effects" in any arena of work and life.
目录
Acknowledgments p. xi
Introduction p. 1
The Intersection
The Intersection--Your Best Chance to Innovate: Monkeys and Mind Readers p. 11
The Rise of Intersections: The Sounds of Shakira and the Emotions of Shrek p. 21
Creating the Medici Effect
Break Down the Barriers Between Fields: Sea Urchin Lollipops and Darwin's Finches p. 35
How to Make the Barriers Fall: Heathrow Tunnel and Restaurants Without Food p. 45
Randomly Combine Concepts: Card Games and Sky Rises p. 61
How to Find the Combinations: Meteorite Crashes and Code Breakers p. 73
Ignite an Explosion of Ideas: Submarines and Tubular Bells p. 89
How to Capture the Explosion: MacGyver and Boiling Potatoes p. 103
Making Intersectional Ideas Happen
Execute Past Your Failures: Violence and School Curricula p. 119
How to Succeed in the Face of Failure: Palm Pilots and Counterproductive Carrots p. 127
Break Out of Your Network: Ants and Truck Drivers p. 143
How to Leave the Network Behind: Penguins and Meditation p. 153
Take Risks and Overcome Fear: Airplanes and Serial Entrepreneurs p. 161
How to Adopt a Balanced View of Risk: Elephants and Epidemics p. 171
Step into the Intersection ...: and Create the Medici Effect p. 183
Notes p. 191
Index p. 201
About the Author p. 207
Introduction p. 1
The Intersection
The Intersection--Your Best Chance to Innovate: Monkeys and Mind Readers p. 11
The Rise of Intersections: The Sounds of Shakira and the Emotions of Shrek p. 21
Creating the Medici Effect
Break Down the Barriers Between Fields: Sea Urchin Lollipops and Darwin's Finches p. 35
How to Make the Barriers Fall: Heathrow Tunnel and Restaurants Without Food p. 45
Randomly Combine Concepts: Card Games and Sky Rises p. 61
How to Find the Combinations: Meteorite Crashes and Code Breakers p. 73
Ignite an Explosion of Ideas: Submarines and Tubular Bells p. 89
How to Capture the Explosion: MacGyver and Boiling Potatoes p. 103
Making Intersectional Ideas Happen
Execute Past Your Failures: Violence and School Curricula p. 119
How to Succeed in the Face of Failure: Palm Pilots and Counterproductive Carrots p. 127
Break Out of Your Network: Ants and Truck Drivers p. 143
How to Leave the Network Behind: Penguins and Meditation p. 153
Take Risks and Overcome Fear: Airplanes and Serial Entrepreneurs p. 161
How to Adopt a Balanced View of Risk: Elephants and Epidemics p. 171
Step into the Intersection ...: and Create the Medici Effect p. 183
Notes p. 191
Index p. 201
About the Author p. 207
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