简介
本书根据高等职业教育的培养目标，按照外贸岗位群的工作任务和职业能力分析而编写，是理论教学用书《商务英语函电》（普通高等教育“十一五”国家级规划教材，书号为ISBN978-7-111-21921-7）的配套实践教学用书。本教材旨在指导学生开展有效的实训，着重训练学生在国际商务活动中与外商进行书面沟通的能力，以培养学生的职业核心能力。教材以商务活动及贸易来往为主线设计内容，涉及建立业务关系、询盘、报盘、还盘、接受、签订合同、寄送形式发票、促销、付款方式、包装、保险、装运、投诉和索赔等业务活动。本教材可作为高职高专院校外贸、商务英语、金融、经济管理等专业教学用书。本教材可与《商务英语函电》配套使用，也可单独使用。
目录
前言
Chapter 1 Layout of a Business Letter
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 2 Establishing Business Relations
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 3 Business Negotiation
Objectives of Training
Part 1 Enquiry and Offer
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Part 2 Counte卜0什er and Acceptance
Probable Working Environment
Training Guidelines
Specimen Letter
Summary of Training
Chapter 4 Sending ProfOrma Invoice
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Specimen Proforma Invoice
Training
Summary of Training
Chapter 5 Signing a Contract
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Contract&Letter
Training
Summary of Training
Chapter 6 Modes of Modern Communication
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Fax
Training
Probable Working Environment
Training Guidelines
Specimen Email
Training
Summary of Training
Chapter 7 Sales Promotion
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 8 Terms of Payment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Part 1 Payment
Part 2 Urging Establishment of L／C
Part 3 L／C Amendment and Extension
Chapter 9 Packing
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 10 lnsurance
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 11 Shipment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 12 Complaints&Claims
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
参考文献
Chapter 1 Layout of a Business Letter
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 2 Establishing Business Relations
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 3 Business Negotiation
Objectives of Training
Part 1 Enquiry and Offer
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Part 2 Counte卜0什er and Acceptance
Probable Working Environment
Training Guidelines
Specimen Letter
Summary of Training
Chapter 4 Sending ProfOrma Invoice
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Specimen Proforma Invoice
Training
Summary of Training
Chapter 5 Signing a Contract
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Contract&Letter
Training
Summary of Training
Chapter 6 Modes of Modern Communication
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Fax
Training
Probable Working Environment
Training Guidelines
Specimen Email
Training
Summary of Training
Chapter 7 Sales Promotion
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 8 Terms of Payment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Part 1 Payment
Part 2 Urging Establishment of L／C
Part 3 L／C Amendment and Extension
Chapter 9 Packing
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 10 lnsurance
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 11 Shipment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 12 Complaints&Claims
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
参考文献
商务英语函电技能训练
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