简介
这21篇经验谈，都是由国际上享有声誉而且同中国又有长期业务关系的公司、商社的人士和与国际贸易紧密相关的各行业的专家提供素材的。这21篇经验谈，内容覆盖面较广。里面既谈到他们开展国际业务所遵循的一些原则，又谈到他们取得事业成功的基本经验；既谈一般经商之道，也谈如何把一般经商之道运用到与不同文化背景的国家打交道上来。这些人士和专家根据他们多年来的实际观察，对我们在贸易活动中反映出来的一些问题提出了一些看法和改进意见。他们的谈话可能对我们有所启发。
目录
目录
Unit 1 BP-an International Oil Company
Unit 2 The Growth and Management of an International Company
Unit 3 Purchasing Minerals from China
Unit 4 Business Partnership
Unit 5 GE and Its Operations in China
Unit 6 Ready for the Future?
Unit 7 The Similarities and Dissimilarities between Our Two Cultures and Their Effect on Business
Unit 8 IBM and Its Basic Beliefs
Unit 9 Marubeni-as a Value-Creating Company
Unit 10 The Importance of Telecommunications
Unit 11 Chemistry in Everyday Life
Unit 12 Issues Confronting Chinese Companies in International Trade-Views of an International Businessman
Unit 13 Lawyers in International Business
Unit 14 A Banker's View of International Trade Finance
Unit 15 International Transportation
Unit 16 Marine Insurance
Unit 17 International Arbitration
Unit 18 Advertising
Unit 19 British Airways in China
Unit 20 Approaches to Business Negotiations in China
Unit 21 The US-China Commercial Relations
Unit 1 BP-an International Oil Company
Unit 2 The Growth and Management of an International Company
Unit 3 Purchasing Minerals from China
Unit 4 Business Partnership
Unit 5 GE and Its Operations in China
Unit 6 Ready for the Future?
Unit 7 The Similarities and Dissimilarities between Our Two Cultures and Their Effect on Business
Unit 8 IBM and Its Basic Beliefs
Unit 9 Marubeni-as a Value-Creating Company
Unit 10 The Importance of Telecommunications
Unit 11 Chemistry in Everyday Life
Unit 12 Issues Confronting Chinese Companies in International Trade-Views of an International Businessman
Unit 13 Lawyers in International Business
Unit 14 A Banker's View of International Trade Finance
Unit 15 International Transportation
Unit 16 Marine Insurance
Unit 17 International Arbitration
Unit 18 Advertising
Unit 19 British Airways in China
Unit 20 Approaches to Business Negotiations in China
Unit 21 The US-China Commercial Relations
Buainessmen Talking about Business
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
