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ISBN:9781578513291

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  Book Description   Leading Minds and Landmark Ideas In An Easily Accessible Format      From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.      Prominent CEOs share, in their own words, their insights and thoughts on both cutting edge issues and timeless topics. Combined, these eight interviews create perhaps the most extensive and stimulating seminar on the latest business thinking.       Download Description   In their own words, prominent CEOs share insights and thoughts on cutting edge issues and timeless topics. Combined, these eight interviews create an extensive and stimulating seminar on the latest business practices. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.       About HBR    Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.       Book Dimension   length: (cm)20.8                 width:(cm)13.9  

目录

Driving Change: An Interview with Ford Motor

Company's Jacques Nasser

SUZY WETLAUFER

Organizing for Empowerment:An Interview with AES's Roger Sant Dennis Bakke
SUZY WETLAUFER

Unleashin the Power of Learning :An Interview with British Petroerm's John Browne

STEVEN E.PROKESCH

The Power of Virtual Integration;An Interview with Dell Computer's Micha el Dell
JOAN MAGRETTA

Competing on Customer Service:An Intervier with British Airway's Sir Colin Marshall

STEVEN E.PROKESCH

Surviving Success:An Interview with British Airways' Sir Colin Marshall

ALICE HOWARD AND JOAN MAGRETTA

Governing the Fanmily -Owned Enterprise:An Interview with Finland's Krister Ahlstraom

JOAN MAGRETTA

Common Sense and Conflict;An Interview with Disney's Michael Eisner

SUZY WETLAUFER

About the Contributors

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