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ISBN:9781578516148

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  Book Description   In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities.      The Harvard Business Review Paperback Series      The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.       About HBR    Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.       Book Dimension   length: (cm)21.3                 width:(cm)14.2  

目录

creating new market space


w.chan kim and renee mauborgne


greating breakthroughs at 3m


bric von hippel,stefan thomke,and mary sonnack


building an innovation factory


andrew hargadon and robert i.sutton


knowing a winning business idea when


you see one


w.chan kim and renee mauborgne


meeting the challenge of disruptive change


. clayton m.christensen and michael overoorf


discovering new points of differentiation


ian c.macmillan and rita gunther mcgrath


from spare change to real change:


the social sector as beta site


for business innovation


rosabeth moss kanter


enlightened experimentation:


the new imperative for innovation


stefan thomke


about the contributors


index


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