简介
Summary:
Publisher Summary 1
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
目录
Table Of Contents:
List of figures vi
List of tables vii
List of case studies viii
Preface to the second edition ix
Acknowledgements xi
Public relations: what is it and why do we use it? 1(15)
Getting from there to here 16(17)
The theoretical framework 33(19)
Planning for results 52(23)
Corporate public relations 75(19)
Crisis public relations 94(22)
Internal communication 116(24)
Community relations and sponsorship 140(23)
Specialist public relations 163(26)
Where do we go from here? 189(15)
Bibliography 204(5)
Index 209
List of figures vi
List of tables vii
List of case studies viii
Preface to the second edition ix
Acknowledgements xi
Public relations: what is it and why do we use it? 1(15)
Getting from there to here 16(17)
The theoretical framework 33(19)
Planning for results 52(23)
Corporate public relations 75(19)
Crisis public relations 94(22)
Internal communication 116(24)
Community relations and sponsorship 140(23)
Specialist public relations 163(26)
Where do we go from here? 189(15)
Bibliography 204(5)
Index 209
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