lnside Apple

　　INSIDE APPLE reveals the secret systems, tactics andleadership strategies that allowed Steve Jobs and his company tochurn out hit after hit and inspire a cult-like following for itsproducts.　　If Apple is Silicon Valley's answer to Willy Wonka's ChocolateFactory, then author Adam Lashinsky provides readers with a goldenticket to step inside. In this primer on leadership and innovation,the author will introduce readers to concepts like the "DRI"(Apple's practice of assigning a Directly Responsible Individual toevery task) and the Top 100 (an annual ritual in which 100up-and-coming executives are tapped a la Skull & Bones for asecret retreat with company founder Steve Jobs).　　Based on numerous interviews, the book offers exclusive newinformation about how Apple innovates, deals with its suppliers andis handling the transition into the Post Jobs Era. Lashinsky, aSenior Editor at Large for Fortune, knows the subject cold: In a2008 cover story for the magazine entitled The Genius Behind Steve:Could Operations Whiz Tim Cook Run The Company Someday he predictedthat Tim Cook, then an unknown, would eventually succeed Steve Jobsas CEO.　　While Inside Apple is ostensibly a deep dive into one, uniquecompany (and its ecosystem of suppliers, investors, employees andcompetitors), the lessons about Jobs, leadership, product designand marketing are universal. They should appeal to anyone hoping tobring some of that Apple magic to their own company, career, orcreative endeavor.