The power of language : how discourse influences society /

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作者：Lynne Young and Brigid Fitzgerald.

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ISBN：9781845530143

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简介

简介

The Power of Language: How Discourse Influences Society is designed to introduce students at the tertiary level to both Systemic Functional Linguistics and Critical Discourse Analysis. It is aimed at developing critical analytical skills by rooting analysis in SFL methodology so that students can tackle a wide range of discourse types. By connecting SFL and CDA and by explicitly introducing a solid theoretical foundation in SFL, the critical analyses in the book are not only well grounded but transparent. Each chapter in the volume builds a methodological foundation for the development of critical discourse analytical skills. SFL provides novice analysts with a rich set of resources for CDA and equips them to better reflect on what language is doing and why. The Power of Language: How Discourse Influences Society offers explanations along with a wide range of sample analyses to illustrate theory and provide applications of the methodologies introduced in each chapter. Students not only learn by studying a number of analyses but carry out their own analytical work on other samples, thus gaining experience in critical analysis. Each chapter also includes examples of analyses by well known researchers so that novice analysts become familiar with various approaches to analysis.

Table Of Contents:

Language in time of war

Why analyse `discourse'? 6(2)

A sample discourse: a `call to arms' 8(2)

Asking analytical questions 10(6)

Starting systemic functional linguistics 16(7)

Adding critical discourse analysis 23(4)

Another'call to arms': applying analytical tools 27(7)

Language and gender

Introduction: defining `gender' 34(3)

The Brain Sex discourse 37(5)

The Brain Sex discourse: processes and participants 42(8)

Summary: the Brain Sex discourse 50(4)

Sample gender discourse: `Melanie Speaks' 54(12)

Language and racism

Introduction: definitions of `racism' 66(4)

Mood: an overview 70(7)

The Race Relations Survey 77(9)

Modality: an overview 86(4)

The Pearl Harbor editorial 90(10)

Language and advertising

Introduction: discourse in advertising 100(1)

Text 1: The Forester advertisement 101(4)

The Textual Metafunction: cohesion and coherence 105(2)

The Forester ad: cohesion 107(4)

The Forester ad: Theme/Rheme 111(5)

Text 2: The Legacy GT advertisement 116(1)

The Legacy GT ad: cohesion 117(2)

The Legacy GT ad: Theme/Rheme 119(5)

Text 3: The Centrum ad 124(8)

Language and organizations

Introduction: language and organizations 132(2)

Overview of Chapter 5: Organizational discourse resources 134(1)

Review of SFL analytical tools 135(3)

Review of CDA questions 138(1)

Texts 1--3: The International Monetary Fund 139(9)

Text 4: National organization FDA flyer 148(5)

Text 5: Provincial organization: Message to employees 153(6)

Text 6: Academic institution: Communique to prospective students 159(9)

Visual and verbal modes of communication

Introduction: multimodal analysis 168(6)

Overview of Chapter 6: multimodal analyses 174(1)

Text 1: `Students Blast Fee-Hike Proposal' 175(11)

Text 2: The baggage handler 186(9)

Text 3: McGill University website 195(11)

Text 4: Columbia University website 206(8)

Spoken language and power

Introduction: dialogic discourse 214(2)

Context of situation 216(3)

Text 1: Casual conversation 219(8)

Text 2: Casual conversation 227(3)

Text 3: Casual conversation 230(5)

Text 4: Political interview 235(6)

Text 5: Courtroom discourse, jury selection 241(8)

Text 6: Courtroom discourse, trial transcript 249(11)

Language in modern trends

Introduction 260(1)

Technicalization, Conversationalization, Marketization and Globalization 260(4)

Technicalization 264(11)

Conversationalization 275(15)

Marketization 290(10)

Globalization 300(14)
References 314(7)
Index 321

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