简介
Trust is an important factor in risk management, affecting judgements of risk and benefit, technology acceptance and other forms of cooperation. In this book the world "s leading risk researchers explore all aspects of trust as it relates to risk management and communication. The authors draw on a wide variety of disciplinary approaches and empirical case studies on topics such as mobile phone technology, well-known food accidents and crises, wetland management, smallpox vaccination, cooperative risk management of US forests and the disposal of the Brent Spar oil drilling platform. The book integrates diverse research traditions and provides new insights into the phenomenon of trust, including the factors that lead to the establishment and erosion of trust. Insightful analyses are provided for researchers and students of environmental and social science and professionals engaged in risk management and communication in both public and private sectors.
目录
Contents 6
List of Figures and Tables 8
List of Contributors 10
Preface 12
Acknowledgements 16
List of Acronyms and Abbreviations 18
Chapter 1 Trust, Risk Perception and the TCC Model of Cooperation 20
Conceptual background 22
The trust, confidence and cooperation (TCC) model 25
Conceptual discussions of trust and confidence 30
Empirical studies of trust and confidence 32
Experimental studies 34
Trust in risk management 36
Summary of literature review 48
General discussion 49
Note 59
References 59
Chapter 2 Social Identity and the Group Context of Trust: Managing Risk and Building Trust through Belonging 70
Social psychology of trust 71
Social identity, trust and risk management 77
Patterns of trust within groups 78
Trust between groups 81
Conclusions 83
Note 84
References 84
Chapter 3 Trust and Risk: Implications for Management 92
Varieties of trust 93
Strategic and moralistic trust 96
The world views of generalized and particularlized trust 98
Trust, risk and the law 99
Risk and new opportunities 102
Does trust shape attitudes towards risk? 104
Reprise 107
Notes 109
References 110
Chapter 4 A Social Judgement Analysis of Trust: People as Intuitive Detection Theorists 114
Introduction 114
Trust dimensionality and risk perception 115
The intuitive detection theorist approach 117
Mobile phone survey 122
Discussion 130
Notes 133
References 133
Chapter 5 Scepticism, Reliance and Risk Managing Institutions: Towards a Conceptual Model of \u2018Critical Trust\u2019 136
Introduction 136
Conceptualizing trust: Dimensional and contextual approaches 138
Trust and scepticism: The UK Health and Safety Executive 140
Trust, scepticism and reliance 147
Conclusions: Risk management, communication and public dialogue 153
Notes 157
References 158
Chapter 6 Societal Trust in Risk Analysis: Implications for the Interface of Risk Assessment and Risk Management 162
Introduction 162
Setting the context: Public trust and the risk analysis process 164
Trust and risk analysis 168
Communicating uncertainty and variability: A precondition for transparent risk assessment processes? 171
Conclusions 173
References 174
Chapter 7 Rebuilding Consumer Trust in the Context of a Food Crisis 178
Introduction 178
Consumer response to a food crisis 179
Consumer trust in the context of a food crisis 180
Solution to the crisis and suggestions for risk management 186
Notes 188
References 189
Chapter 8 Trust and Risk in Smallpox Vaccination 192
Introduction 192
Methodology 193
Data collection and analysis 193
Results 194
Conclusions and implications 203
Notes 204
References 204
Chapter 9 The What, How and When of Social Reliance and Cooperative Risk Management 206
What is trust? 207
The 'how' of trust: Social psychological processes involved in trusting 211
The 'when' of trust 217
Discussion 218
Notes 223
References 224
Chapter 10 Getting Out of the Swamp: Toward Understanding Sources of Local Officials\u2019 Trust in Wetlands Management 230
Introduction 230
Background 231
Method 238
Results 240
Discussion 251
Conclusions 255
Notes 256
References 258
Chapter 11 Antecedents of System Trust: Cues and Process Feedback 260
Introduction 260
Study 1: Cue effectiveness and mere process feedback 270
Study 2: Cue effectiveness and process feedback consistency 275
Discussion 280
Notes 284
References 284
Chapter 12 Trust and Confidence in crisis Communication: Three Case Studies 286
Knowledge and crisis communication 286
The importance of trust in a crisis 287
Shell's planned deep-sea disposal of Brent Spar 288
Anatomy of a recall: A reputation and marketing nightmare for Coca-Cola in Belgium 292
Case history of Sara Lee Corporation 298
Conclusion 301
References 302
Index 306
List of Figures and Tables 8
List of Contributors 10
Preface 12
Acknowledgements 16
List of Acronyms and Abbreviations 18
Chapter 1 Trust, Risk Perception and the TCC Model of Cooperation 20
Conceptual background 22
The trust, confidence and cooperation (TCC) model 25
Conceptual discussions of trust and confidence 30
Empirical studies of trust and confidence 32
Experimental studies 34
Trust in risk management 36
Summary of literature review 48
General discussion 49
Note 59
References 59
Chapter 2 Social Identity and the Group Context of Trust: Managing Risk and Building Trust through Belonging 70
Social psychology of trust 71
Social identity, trust and risk management 77
Patterns of trust within groups 78
Trust between groups 81
Conclusions 83
Note 84
References 84
Chapter 3 Trust and Risk: Implications for Management 92
Varieties of trust 93
Strategic and moralistic trust 96
The world views of generalized and particularlized trust 98
Trust, risk and the law 99
Risk and new opportunities 102
Does trust shape attitudes towards risk? 104
Reprise 107
Notes 109
References 110
Chapter 4 A Social Judgement Analysis of Trust: People as Intuitive Detection Theorists 114
Introduction 114
Trust dimensionality and risk perception 115
The intuitive detection theorist approach 117
Mobile phone survey 122
Discussion 130
Notes 133
References 133
Chapter 5 Scepticism, Reliance and Risk Managing Institutions: Towards a Conceptual Model of \u2018Critical Trust\u2019 136
Introduction 136
Conceptualizing trust: Dimensional and contextual approaches 138
Trust and scepticism: The UK Health and Safety Executive 140
Trust, scepticism and reliance 147
Conclusions: Risk management, communication and public dialogue 153
Notes 157
References 158
Chapter 6 Societal Trust in Risk Analysis: Implications for the Interface of Risk Assessment and Risk Management 162
Introduction 162
Setting the context: Public trust and the risk analysis process 164
Trust and risk analysis 168
Communicating uncertainty and variability: A precondition for transparent risk assessment processes? 171
Conclusions 173
References 174
Chapter 7 Rebuilding Consumer Trust in the Context of a Food Crisis 178
Introduction 178
Consumer response to a food crisis 179
Consumer trust in the context of a food crisis 180
Solution to the crisis and suggestions for risk management 186
Notes 188
References 189
Chapter 8 Trust and Risk in Smallpox Vaccination 192
Introduction 192
Methodology 193
Data collection and analysis 193
Results 194
Conclusions and implications 203
Notes 204
References 204
Chapter 9 The What, How and When of Social Reliance and Cooperative Risk Management 206
What is trust? 207
The 'how' of trust: Social psychological processes involved in trusting 211
The 'when' of trust 217
Discussion 218
Notes 223
References 224
Chapter 10 Getting Out of the Swamp: Toward Understanding Sources of Local Officials\u2019 Trust in Wetlands Management 230
Introduction 230
Background 231
Method 238
Results 240
Discussion 251
Conclusions 255
Notes 256
References 258
Chapter 11 Antecedents of System Trust: Cues and Process Feedback 260
Introduction 260
Study 1: Cue effectiveness and mere process feedback 270
Study 2: Cue effectiveness and process feedback consistency 275
Discussion 280
Notes 284
References 284
Chapter 12 Trust and Confidence in crisis Communication: Three Case Studies 286
Knowledge and crisis communication 286
The importance of trust in a crisis 287
Shell's planned deep-sea disposal of Brent Spar 288
Anatomy of a recall: A reputation and marketing nightmare for Coca-Cola in Belgium 292
Case history of Sara Lee Corporation 298
Conclusion 301
References 302
Index 306
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