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ISBN：9780131888630

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简介

简介

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to domina 更多>>

prologue
part ⅰ　resisting the pull of the pack
chapter 1 welcome to commodity hell:the preils of the copycat economy
chapter 2 how to lose:ten compusions guaranteed to keep you mired in the pack
chapter 3 the madonna effect and the willie nelson principle;the power of calcuated reinvention
chapter 4 curious,cool and crazy:building a culture of disciphlined lunacy
part ⅱ how to break from the pack
chapter 5 dominate or leave
chapter 6 put the pieces together for a higher cause
chapter 7 build a defiant pipeline
chapter 8 take your customer to an impossible place
chapter 9 take innovation underground
chapter 10 consolidate for cool
part ⅲ how you can lead the pack
chapter 11 you ,the leader of the pack:a12-step recovery program
epilogue
index

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