Contents
Overview of the Handbook 000
Denis McQuail
PART I: PROLEGOMENA
1 Ethical and Normative Perspectives 000
Clifford Christians
2 Alternative Media: The Long and Winding Road 000
Alfonso Gumucio-Dagron
3 Globalization, Supranational Institutions, and Media 000
John Sinclair
4 Society, Culture, and Media: Thinking Comparatively 000
Annabelle Sreberny
5 Approaches to Media Texts 000
Ruth Wodak and Brigitta Busch
6 Technology 000
Sandra Braman
7 Digital Media 000
Jan van Dijk
PART II: AUDIENCES, USERS AND EFFECTS
8 Audience and Readership Research 000
Jenny Kitzinger
9 20th Century Media Effects Research 000
Daniel G. McDonald
10 Psychology of Media Use 000
Tannis M. MacBeth
11 Contemporary Television Audiences: Publics, Markets, Communities and Fans 000
Virginia Nightingale
12 A Concise History of Media and Cultural Studies in Three Scripts: Advocacy, Autobiography, and the Chronicle 000
Joke Hermes
13 East Asian Modernities and the Formation of Media and Cultural Studies 000
Myungkoo Kang
PART III: ECONOMY AND POWER
14 Media Economics 000
Alan B. Albarran
15 The Political Economy of Communications 000
Janet Wasko
16 Government, the State, and Media 000
Erik Neveu
17 Media, Public Opinion, and Political Action 000
Holli A. Semetko
18 Media and the Reinvention of the Nation 000
Silvio Waisbord
19 News Media Production: Individuals, Organizations, and Institutions 000
D. Charles Whitney, Randall S. Sumpter, and Denis McQuail
PART IV: SPECIFIC AREAS OF MEDIA RESEARCH
20 Narrative and Genre 000
Horace Newcomb
21 Sound Exchange: Media and Music Cultures 000
Nabeel Zuberi
22 Advertising: a Synthetic Approach 000
Todd Joseph Miles Holden
23 Broadcasting, Cable, and Satellites 000
Michele Hilmes
24 Hollywood 000
Thomas Schatz and Alisa Perren
25 Bollywood and Indian Cinema: Changing Contexts and Articulations of National Cultural Desire 000
Veena Naregal
26 Media Violence and Sex: What Are the Concerns, Issues, and Effects? 000
Stacy L. Smith, Emily J. Moyer, and Edward Donnerstein



Library of Congress Subject Headings for this publication: Mass media Handbooks, manuals, etc