Harvard business review on pricing.
副标题：无
作 者：Harvard Business School Publishing Corporation.
分类号：
ISBN：9781422146583
微信扫一扫,移动浏览光盘
简介
Summary:
Publisher Summary 1
The eight articles in this collection were originally published in the Harvard business review between 1950 and 2005. The oldest piece on pricing policies for new products has been updated by original author Joel Dean (business economics, Columbia U.) to consider segmentation pricing, the cost compression curve, and the role of inflation. Annotation 漏2009 Book News, Inc., Portland, OR (booknews.com)
目录
Table Of Contents:
How Do You Know When the Price Is Right? 1(26)
Robert J. Dolan
Pricing and the Psychology of Consumption 27(18)
John Gourville
Dilip Soman
Managing Price, Gaining Profit 45(30)
Michael V. Marn
Robert L. Rosiello
How to Fight a Price War 75(26)
Akshay R. Rao
Mark E. Bergen
Scott Davis
Pricing Policies for New Products 101(32)
Joel Dean
Six Sigma Pricing 133(22)
Manmohan S. Sodhi
Navdeep S. Sodhi
Price Smarter on the Net 155(16)
Walter Baker
Michael V. Marn
Craig Zawada
Making Money with Proactive Pricing 171(30)
Elliot B. Ross
About the Contributors 201(2)
Index 203
How Do You Know When the Price Is Right? 1(26)
Robert J. Dolan
Pricing and the Psychology of Consumption 27(18)
John Gourville
Dilip Soman
Managing Price, Gaining Profit 45(30)
Michael V. Marn
Robert L. Rosiello
How to Fight a Price War 75(26)
Akshay R. Rao
Mark E. Bergen
Scott Davis
Pricing Policies for New Products 101(32)
Joel Dean
Six Sigma Pricing 133(22)
Manmohan S. Sodhi
Navdeep S. Sodhi
Price Smarter on the Net 155(16)
Walter Baker
Michael V. Marn
Craig Zawada
Making Money with Proactive Pricing 171(30)
Elliot B. Ross
About the Contributors 201(2)
Index 203
Harvard business review on pricing.
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
