哈佛商业评论：绿色经济战略HBR ON GREEN BUSINESS STRATEGY
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ISBN：9781422121085
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简介
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.
目录
Building the Green Way
What Every Executive Needs to Know About Global Warming
Bringing the Environment Down to Earth
A Road Map for Natural Capitalism
Beyond Greening: Strategies for a Sustainable World
Competitive Advantage on a Warming Planet
What Asbestos Taught Me About Managing Risk
The Case of the Environmental Impasse
About the Contributors
Index
What Every Executive Needs to Know About Global Warming
Bringing the Environment Down to Earth
A Road Map for Natural Capitalism
Beyond Greening: Strategies for a Sustainable World
Competitive Advantage on a Warming Planet
What Asbestos Taught Me About Managing Risk
The Case of the Environmental Impasse
About the Contributors
Index
哈佛商业评论：绿色经济战略HBR ON GREEN BUSINESS STRATEGY
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