简介
"B-webs - partner networks of producers, service providers, suppliers, infrastructure companies, and customers linked via digital channels - are destroying the firm as we have known it and generating wealth in entirely new ways." "In Digital Capital, information-age visionaries Don Tapscott, David Ticoll, and Alex Lowy describe and explain the b-web phenomenon and the forces behind its emergence. Drawing on three years of multimillion-dollar research into hundreds of b-webs as diverse as the Microsoft Alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, Distributive Networks. Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business-model innovation in the digital economy." "The authors warn that participation in b-webs is not optional. To encounter and satisfy the digital customer, firms must lead or partner in one or more of these new business networks. While no single path leads to b-web success, business will adopt effective b-web strategies - or they will simply fade away."--BOOK JACKET.
目录
Preface p. ix
Origins p. xi
Introduction p. 1
Value Innovation through Business Webs p. 3
The MP3 Story p. 3
Driving Forces of the Digital Economy p. 5
Disaggregation and Reaggregation of the Firm p. 7
Popular Approaches to Business-Model Innovation p. 13
What Is a B-Web? p. 17
B-Web Corollaries p. 22
Digital Capital p. 26
B-Web Taxonomy p. 28
The New Models of Wealth Creation p. 37
Agoras p. 39
The Inner Life of Agoras p. 39
An Agora in Your Future p. 47
Elements of Agora B-Web Design p. 50
Digital Business Models p. 56
Key Success Factors p. 64
Leader's Guide to Agoras p. 65
Aggregations p. 67
The Digital Grocer p. 67
What Do Aggregations Do? p. 73
Aggregations: Death (and Life) of a Salesman p. 77
Strategic Points of Leverage p. 78
Organization p. 81
Engage Customers to Create Value p. 88
Key Success Factors p. 90
Leader's Guide to Aggregations p. 91
Value Chains p. 93
Cisco: The Quintessential B-Web Leader p. 93
Value Chains Defined p. 95
The Crisis of Industrial-Age Value Chains p. 98
Transforming Value Chains p. 99
Points of Leverage p. 102
Value-Chain Technology: Digital Spinning Wheel p. 112
Key Success Factors p. 116
Leader's Guide to Value Chains p. 118
Alliances p. 119
The Open-Source Phenomenon p. 119
The Power of Alliances p. 121
Capturing Value from Alliance B-Webs p. 124
Gift Economies: The Golden Rule p. 130
Types of Alliances p. 134
Key Success Factors p. 139
Leader's Guide to Alliances p. 140
Distributive Networks p. 143
Networks in Your Life p. 143
Distributive Networks Defined p. 145
Industrial-Age Dinosaurs? p. 146
Distributive Network Effects p. 150
Digital Distributive Networks p. 152
B-Web Enablers p. 162
Key Success Factors p. 163
Leader's Guide to Distributive Networks p. 164
The Human and Relationship Elements of Digital Capital p. 167
People: The Human Capital in the Business Web p. 169
The Molecularization of Human Capital p. 171
The Inter-Enterprise Human Resource p. 174
B-Web Culture: Nine Imperatives p. 175
Marketing: Relationship Capital in the Web p. 189
The Demise of the Four P's p. 190
The Rise of Relationship Capital p. 192
Power to the People? p. 193
The New Practice of Marketing p. 195
The New Marketing: Eight Imperatives p. 199
Strategies for Business Webs p. 207
How Do You Weave a B-Web? p. 209
Describe the Current Value Proposition p. 211
Disaggregate p. 213
Envision B-Web-Enabled Value p. 218
Reaggregate p. 221
Prepare a Value Map p. 223
Do the B-Web Mix p. 225
Main Messages p. 228
Harvesting Digital Capital p. 231
Focus on Value p. 232
Redefine the Boundaries of the Firm p. 233
Business Models Patents: Yes or No? p. 241
Digital Capital Begets Market Capital p. 243
The Power of B-Webs p. 247
Notes p. 249
Index p. 259
About the Authors p. 271
Origins p. xi
Introduction p. 1
Value Innovation through Business Webs p. 3
The MP3 Story p. 3
Driving Forces of the Digital Economy p. 5
Disaggregation and Reaggregation of the Firm p. 7
Popular Approaches to Business-Model Innovation p. 13
What Is a B-Web? p. 17
B-Web Corollaries p. 22
Digital Capital p. 26
B-Web Taxonomy p. 28
The New Models of Wealth Creation p. 37
Agoras p. 39
The Inner Life of Agoras p. 39
An Agora in Your Future p. 47
Elements of Agora B-Web Design p. 50
Digital Business Models p. 56
Key Success Factors p. 64
Leader's Guide to Agoras p. 65
Aggregations p. 67
The Digital Grocer p. 67
What Do Aggregations Do? p. 73
Aggregations: Death (and Life) of a Salesman p. 77
Strategic Points of Leverage p. 78
Organization p. 81
Engage Customers to Create Value p. 88
Key Success Factors p. 90
Leader's Guide to Aggregations p. 91
Value Chains p. 93
Cisco: The Quintessential B-Web Leader p. 93
Value Chains Defined p. 95
The Crisis of Industrial-Age Value Chains p. 98
Transforming Value Chains p. 99
Points of Leverage p. 102
Value-Chain Technology: Digital Spinning Wheel p. 112
Key Success Factors p. 116
Leader's Guide to Value Chains p. 118
Alliances p. 119
The Open-Source Phenomenon p. 119
The Power of Alliances p. 121
Capturing Value from Alliance B-Webs p. 124
Gift Economies: The Golden Rule p. 130
Types of Alliances p. 134
Key Success Factors p. 139
Leader's Guide to Alliances p. 140
Distributive Networks p. 143
Networks in Your Life p. 143
Distributive Networks Defined p. 145
Industrial-Age Dinosaurs? p. 146
Distributive Network Effects p. 150
Digital Distributive Networks p. 152
B-Web Enablers p. 162
Key Success Factors p. 163
Leader's Guide to Distributive Networks p. 164
The Human and Relationship Elements of Digital Capital p. 167
People: The Human Capital in the Business Web p. 169
The Molecularization of Human Capital p. 171
The Inter-Enterprise Human Resource p. 174
B-Web Culture: Nine Imperatives p. 175
Marketing: Relationship Capital in the Web p. 189
The Demise of the Four P's p. 190
The Rise of Relationship Capital p. 192
Power to the People? p. 193
The New Practice of Marketing p. 195
The New Marketing: Eight Imperatives p. 199
Strategies for Business Webs p. 207
How Do You Weave a B-Web? p. 209
Describe the Current Value Proposition p. 211
Disaggregate p. 213
Envision B-Web-Enabled Value p. 218
Reaggregate p. 221
Prepare a Value Map p. 223
Do the B-Web Mix p. 225
Main Messages p. 228
Harvesting Digital Capital p. 231
Focus on Value p. 232
Redefine the Boundaries of the Firm p. 233
Business Models Patents: Yes or No? p. 241
Digital Capital Begets Market Capital p. 243
The Power of B-Webs p. 247
Notes p. 249
Index p. 259
About the Authors p. 271
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