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ISBN：9780130358110

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简介

O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.

Part 1 Introduction and Key Principles
Chapter 1 Introduction: What is Economics?
Chapter 2 Key Principles of Economics
Chapter 3 Exchange and Markets
Chapter 4 Supply, Demand, and Market Equilibrium
Part 2 The Basic Concepts in Macroeconomics
Chapter 5 Measuring a Nation's Production and Income
Chapter 6 Unemployment and Inflation
Part 3 The Economy in the Long Run
Chapter 7 The Economy at Full Employment
Chapter 8 Why Do Economies Grow?
Part 4 Economic Fluctuations and Fiscal Policy
Chapter 9 Aggregate Demand and Aggregate Supply
Chapter 10 Fiscal Policy
Chapter 11 The Income Expenditure Model
Chapter 12 Investment and Financial Intermediation
Part 5 Money, Banking, and Monetary Policy
Chapter 13 Money and the Banking System
Chapter 14 The Federal Reserve and Monetary Policy
Part 6 Inflation, Unemployment, and Economic Policy
Chapter 15 From the Short Run to the Long Run
Chapter 16 The Dynamics of Inflation and Unemployment
Chapter 17 Current Issues in Macroeconomic Policy
Part 7 The International Economy
Chapter 18 International Trade and Public Policy
Chapter 19 The World of International Finance

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