简介
"Drawing on corpus linguistics techniques, this study of political rhetoric shows how metaphor was used by Winston Churchill to create a myth of Britain as a heroic warrior;Martin Luther King to create a myth or himself as a messiah; Margaret Thatcher to activate the myth of Boedicia; and George W. Bush to sustain a moral accountingmyth that appeals to American ethics. Rhetorical analysis reveals how Bill Clinton used rhetoric to restore his credibility through creating a vulnerable image of moral regeneration, and how Tony Blair developed a conviction rhetoric in which he is a dynamic agent in a mythological struggle between good and evil. Comparisons between these politicians serve to identify the role of metaphor in establishing ethical integrity, and rhetoric heightening emotional impact, policy communication, and in political myth creation."--BOOK JACKET.
目录
Contents 8
Preface 12
1 Persuasion, Legitimacy and Leadership 14
1.1 Language and leadership 14
1.2 The art of speech making 17
1.3 Persuasion and rhetoric 21
1.4 Metaphor 26
1.5 Metaphor in political argumentation 28
1.6 Ideology and myth 34
1.7 Critical Metaphor Analysis and cognitive semantics 39
1.8 Summary 43
2 Churchill: Metaphor and Heroic Myth 45
2.1 Background 45
2.2 The rhetoric of Winston Churchill 47
2.3 Metaphor analysis 51
2.4 Personification 54
2.5 Journey metaphors 58
2.6 Metaphors of light and darkness 63
2.7 Nested metaphors 66
2.8 Summary 69
3 Martin Luther King: Messianic Myth 71
3.1 Background 71
3.2 Messianic myth 73
3.3 The rhetoric of Martin Luther King 75
3.4 Metaphor analysis: source domains 79
3.4.1 Introduction to findings 79
3.4.2 Journey metaphors 80
3.4.3 Landscape metaphors 87
3.5 Metaphor analysis: target domains 90
3.5.1 Segregation metaphors 90
3.5.2 Metaphors for non-violence 94
3.6 Metaphor interaction 95
3.7 Summary 97
4 Margaret Thatcher and the Myth of Boedicia 99
4.1 Background: the Iron Lady 99
4.2 The rhetoric of Margaret Thatcher 102
4.2.1 Social and economic problems are enemies 104
4.2.2 Industrial relations is a battle 105
4.2.3 Political opponents are enemies 107
4.2.4 Summary of Margaret Thatcher's rhetoric 110
4.3 Metaphor analysis 111
4.3.1 Journey metaphors 111
4.3.2 Health metaphors 113
4.3.3 Metaphors for religion and morality 115
4.3.4 Metaphors of life and death 120
4.3.5 Animal metaphors 122
4.3.6 Master\u2013servant metaphors 123
4.3.7 Other metaphors 123
4.4 Summary 125
5 Clinton and the Rhetoric of Image Restoration 128
5.1 Background 128
5.2 The rhetoric of Bill Clinton: metaphor and image presentation 128
5.3 Metaphor analysis 133
5.3.1 Creation and construction metaphors 134
5.3.2 Destruction metaphors 138
5.3.3 Metaphors for life, rebirth and death 140
5.3.4 Journey metaphors 143
5.3.5 Religious metaphors 149
5.4 Metaphor diversity and everyday heroes 151
5.5 Summary 153
6 Tony Blair and Conviction Rhetoric 155
6.1 Background 155
6.2 Blair, communication and leadership 156
6.3 Blair and the rhetoric of legitimisation: the epic battle between good and evil 159
6.4 Metaphor analysis 165
6.4.1 Journey metaphors 165
6.4.2 Blair and reification 168
6.4.3 Personification 174
6.4.4 Neutral reification and the use of phraseology 176
6.5 Summary 177
7 George W. Bush and the Rhetoric of Moral Accounting 182
7.1 Introduction 182
7.2 The rhetoric of George W. Bush: the moral accounting metaphor 183
7.3 Metaphor analysis 186
7.3.1 Personifications and story metaphors 187
7.3.2 Depersonifications 194
7.3.3 Finance metaphors 197
7.3.4 Crime and punishment metaphors 201
7.4 Summary 208
8 Myth, Metaphor and Leadership 210
8.1 Politicians and metaphor 210
8.2 Overview of metaphor types in political speeches 211
8.3 Metaphor and political communication 215
8.3.1 Establishing the politician's ethos 215
8.3.2 Heightening the pathos 216
8.3.3 Communicating and explaining political policies 218
8.3.4 Communication of ideology by creation of political myth 219
8.4 Summary: myth, magic and power 222
Appendix 1 Churchill Corpus 226
Appendix 2 Churchill's Metaphors Classified by Source Domain 227
Appendix 3 Martin Luther King Corpus 228
Appendix 4 Martin Luther King's Metaphors Classified by Type/Source Domain 229
Appendix 5 Margaret Thatcher's Metaphors Classified by Source Domain 231
Appendix 6 Clinton Corpus 232
Appendix 7 Bill Clinton's Metaphors Classified by Source Domain 233
Appendix 8 Blair Corpus 235
Appendix 9 Tony Blair's Metaphors Classified by Source Domain 236
Appendix 10 238
(i) George Bush Senior Corpus 238
(ii) George Bush Junior Corpus 238
Appendix 11 Metaphors of George Bush Junior and Senior Classified by Source Domain 239
Bibliography 241
Index of Conceptual Metaphors 246
A 246
B 246
C 246
D 246
E 246
F 246
G 246
H 246
I 246
J 246
K 246
L 246
M 246
N 246
O 246
P 246
R 246
S 246
T 246
U 247
W 247
Index 248
A 248
B 248
C 248
D 248
E 248
F 249
G 249
H 249
I 249
K 249
L 249
M 249
N 250
O 250
P 250
R 251
S 251
T 251
U 251
V 251
W 252
Preface 12
1 Persuasion, Legitimacy and Leadership 14
1.1 Language and leadership 14
1.2 The art of speech making 17
1.3 Persuasion and rhetoric 21
1.4 Metaphor 26
1.5 Metaphor in political argumentation 28
1.6 Ideology and myth 34
1.7 Critical Metaphor Analysis and cognitive semantics 39
1.8 Summary 43
2 Churchill: Metaphor and Heroic Myth 45
2.1 Background 45
2.2 The rhetoric of Winston Churchill 47
2.3 Metaphor analysis 51
2.4 Personification 54
2.5 Journey metaphors 58
2.6 Metaphors of light and darkness 63
2.7 Nested metaphors 66
2.8 Summary 69
3 Martin Luther King: Messianic Myth 71
3.1 Background 71
3.2 Messianic myth 73
3.3 The rhetoric of Martin Luther King 75
3.4 Metaphor analysis: source domains 79
3.4.1 Introduction to findings 79
3.4.2 Journey metaphors 80
3.4.3 Landscape metaphors 87
3.5 Metaphor analysis: target domains 90
3.5.1 Segregation metaphors 90
3.5.2 Metaphors for non-violence 94
3.6 Metaphor interaction 95
3.7 Summary 97
4 Margaret Thatcher and the Myth of Boedicia 99
4.1 Background: the Iron Lady 99
4.2 The rhetoric of Margaret Thatcher 102
4.2.1 Social and economic problems are enemies 104
4.2.2 Industrial relations is a battle 105
4.2.3 Political opponents are enemies 107
4.2.4 Summary of Margaret Thatcher's rhetoric 110
4.3 Metaphor analysis 111
4.3.1 Journey metaphors 111
4.3.2 Health metaphors 113
4.3.3 Metaphors for religion and morality 115
4.3.4 Metaphors of life and death 120
4.3.5 Animal metaphors 122
4.3.6 Master\u2013servant metaphors 123
4.3.7 Other metaphors 123
4.4 Summary 125
5 Clinton and the Rhetoric of Image Restoration 128
5.1 Background 128
5.2 The rhetoric of Bill Clinton: metaphor and image presentation 128
5.3 Metaphor analysis 133
5.3.1 Creation and construction metaphors 134
5.3.2 Destruction metaphors 138
5.3.3 Metaphors for life, rebirth and death 140
5.3.4 Journey metaphors 143
5.3.5 Religious metaphors 149
5.4 Metaphor diversity and everyday heroes 151
5.5 Summary 153
6 Tony Blair and Conviction Rhetoric 155
6.1 Background 155
6.2 Blair, communication and leadership 156
6.3 Blair and the rhetoric of legitimisation: the epic battle between good and evil 159
6.4 Metaphor analysis 165
6.4.1 Journey metaphors 165
6.4.2 Blair and reification 168
6.4.3 Personification 174
6.4.4 Neutral reification and the use of phraseology 176
6.5 Summary 177
7 George W. Bush and the Rhetoric of Moral Accounting 182
7.1 Introduction 182
7.2 The rhetoric of George W. Bush: the moral accounting metaphor 183
7.3 Metaphor analysis 186
7.3.1 Personifications and story metaphors 187
7.3.2 Depersonifications 194
7.3.3 Finance metaphors 197
7.3.4 Crime and punishment metaphors 201
7.4 Summary 208
8 Myth, Metaphor and Leadership 210
8.1 Politicians and metaphor 210
8.2 Overview of metaphor types in political speeches 211
8.3 Metaphor and political communication 215
8.3.1 Establishing the politician's ethos 215
8.3.2 Heightening the pathos 216
8.3.3 Communicating and explaining political policies 218
8.3.4 Communication of ideology by creation of political myth 219
8.4 Summary: myth, magic and power 222
Appendix 1 Churchill Corpus 226
Appendix 2 Churchill's Metaphors Classified by Source Domain 227
Appendix 3 Martin Luther King Corpus 228
Appendix 4 Martin Luther King's Metaphors Classified by Type/Source Domain 229
Appendix 5 Margaret Thatcher's Metaphors Classified by Source Domain 231
Appendix 6 Clinton Corpus 232
Appendix 7 Bill Clinton's Metaphors Classified by Source Domain 233
Appendix 8 Blair Corpus 235
Appendix 9 Tony Blair's Metaphors Classified by Source Domain 236
Appendix 10 238
(i) George Bush Senior Corpus 238
(ii) George Bush Junior Corpus 238
Appendix 11 Metaphors of George Bush Junior and Senior Classified by Source Domain 239
Bibliography 241
Index of Conceptual Metaphors 246
A 246
B 246
C 246
D 246
E 246
F 246
G 246
H 246
I 246
J 246
K 246
L 246
M 246
N 246
O 246
P 246
R 246
S 246
T 246
U 247
W 247
Index 248
A 248
B 248
C 248
D 248
E 248
F 249
G 249
H 249
I 249
K 249
L 249
M 249
N 250
O 250
P 250
R 251
S 251
T 251
U 251
V 251
W 252
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