简介
为了让读者在较短的时间内对商务英语有一具清晰的认识,我们编写此书。本书以下特点:(1)文章新颖。精选了有关经济生活和企业经营的商务文章,使读者能对现在国内外的经济生活有一个基本的了解。(2)注释详尽。主要是对商务中专用的词汇进行了解释,同时也解释语言中的难点。(3)文化交流。本书通过对中西方商业的介绍。力图使读者对中西方文化的差异有一个整体的认识,以利于在英语世界中更有效地进行交流。因此,本书既可作为学习商务英语的教材,又可作为一本工具书。希望能对您英语学习有所帮助,并听到您的建议。
本书选材针对性强、信息量大。所选文章不但题材广泛、体裁多样,而且内容新颖、语言优美,有利于读者增强语感、扩大词汇量。词汇注释准确、详细,从而为读者阅读扫清障碍。文章长度适中,适合不同层次的读者使用,给读者修筑一条登上英语巅峰的通道。
目录
1 WTO世贸组织/12 Merger and Acquisition合并和收购活动/23 Globalization全球化/44 Business Letter Writing商务书信的撰写/65 An Offer Without Engagement无约束力的报盘/86 Confirming An Order确认订货/107 The Container Service集装箱业务/1 18 Documents Against Payment(D/P)付款交单/139 Documents Against Acceptance(D/A)承兑交单/1410 Britain Squeezes Juice Deal Out Of EC英国巧榨欧共体橙汁/15ll Special Drawing Rights特别提款权/1712 International Trade and The Theory of Comparative Advantage国际贸易和比较成本论/1913 International Marketing Research and Steps 国际营销调研及步骤/2114 What Is E-Commerce? 什么是电子商务/2915 No One Story Fits All of Asia? 没有一条能适用于全亚洲的规则?/3416 Competition and Cooperation竞争与合作/3817 Asset and Cash Flow Management资产和现金流动管理/4418 Benefits and High price of Globalizing Economy经济全球化的好处和代价/4819 Who owns Company's Stock? 谁能持有公司股票?/5220 The Pattern of Problem Solving in Business 商业决策模式/562l HR 400 Bill HR 400法案/5922 Receiving Guest接待顾客/6223 What Is Inquiry? 什么是询盘?/6824 Negotiation协商价格/7425 Customer Relationship Manage-nent客户关系管理/7826 International Business and Cross—cultural COmmunication国际商业和跨文化交流/8227 Pol icy of Nonintervention of Governments政府的不干涉政策/8428 Administration of the Trade Regime(1) 贸易制度的实施(1)/8829 Administration of the Trade Regime(2) 贸易制度的实施(2)/9130 Recession Results in Cuts--Haircuts货币贬值政府削减进口商品逼上梁山国人“削减”头发/9431 Online Transaction 网上交易/9632 Nike Purchasing Converse for$305 Million耐克斥资3.05亿美元收购匡威/9833 Myths About the Internet因特网之谜/10034 Country's Capacity to Produce Wealth 国家创造财富的能力/10535 Google Leading Role of Internet网络业的龙头/10836 Essential to Open a French Bank有必要开一个法国账户/11137 System of Banking Secrecy and Numbered Accounts of Swiss Banks瑞士银行的保密系统和记账单/11338 Consumers and Their Motives 消费者和消费动机/11639 Employers’Influence on the Earnings雇主对收入的影响/11940 The Definition of“Price”“价格”的定义/1224l Top—Earning Fictional Characters 最赚钱的虚拟人物/12442 Motorola to Invest Billions in Booming China Market摩托罗拉拟向欣欣向荣的中国市场投资数十亿/13043 Mutton on the Menu at India's McDonald's 印度麦当劳:牛肉换羊肉/13244 The History of P&G宝洁公司的历史/13445 Brand It Like Beckham像贝克汉姆一样造势/13746 What keeps U.S.Brands Aloft? 美国品牌成功的秘诀/14147 To Be Rich你应该致富/14448 Spy Satellites of a Different Sort另类“间谍”卫星/14649 The History of Nokia诺基亚的发展史/14850 Refrigerator And Oven in One冰火相容其乐无穷/15051 Nokia's Camera-Mobile Phone诺基亚7650/1 5252,The Wal-Mart Story沃尔玛的传奇/15353 Do You Know Joe Girard? 你知道乔·吉拉德吗?/15754 Airline Jobs Lose Luster“飞”不起来的航空业/15955 Are They Worth It? 他们值得你拥有吗?/16156 Oprah Gets on Forbes欧普拉跻身“福布斯”/16357 Is it Unethical To Purposely Distort Information故意歪曲信息道德吗?/16458 Theaters Going Digital影院进入数字化时代/16759 What Characteristics Should Entrepreneurs Possess?企业家应该具备什么素质?/16960 Brand Value品牌价值/1716l Apple Goal:Easy Access To Interent苹果公司的目标:轻松入网/17362 Upside Down Pyramid:American Style of Management倒过来的金字塔:美国式企业管理方法/17563 Telephone电话/17764 How to Seek Jobs? 怎样求职?/17965 Advertisement广告/18366 Mercedes and Benz梅塞德斯和奔驰/18767 Chile's Tourist Sector智利旅游业/19068 Marketing and Sales销售和减价出售/19569 The War for Talent天才雇员争夺战/19970 HowtoHarnessNewTechnologies怎样利用新技术/20371 Preparing a Good Resume准备一份好的简历/20672 How to Succeed in Applying for a Job? 怎样在申请工作中获得成功?/21073 Telemedicine远程医学/21574“Lemons”in Used Car Market旧汽车市场的蹩脚货/21775 David Jones and His Salary大卫·琼斯和他的薪金/21976 Packaging包装/22177 Brands品牌/22478 Online Selling 网上销售/22779 Digital Wallets数字钱夹/23080 Internet Explorer 6 IE6/2348l Virtual Enterprise虚拟企业/23982 Insurance保险/24183 Marketing营销/24584 Financial Planner理财顾问/25085 Managing the Business Enterprise管理企业/25486 Microsoft Monopolistic Abuses 微软垄断性恶意竞争/25787 E-Business 电子商务/26 188 Travelers Debate Value of Business.Class Rooms 旅行者对商务客房价值的对话/26689 Web Ads Getting“In Your Face” 网络广告扑面而来/27190 Ideas about Equality平等思想/27691 Acer's Approach:Employee Investors宏暮策略:雇员持股/27992 Different Corporate Cultures不同的企业文化/28693 What Should Boards Do When in Trouble处于困境时,董事会何去何从?/29094 Teenager hopes his firm will become another Microsoft少年经理梦想他的公司成为第二个微软/29395 Hotel Management:A F ive—Star Career 旅店管理:五星级的职业/29796 Over.capacity in the Car Business 汽车业生产能力过剩/30397 Securities Markets证券市场/30798 Outstanding Cultural Diversity Programs 多元文化连着我和你/31299 Business Law商法/317
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