简介
Summary:
Publisher Summary 1
Part biography, part social history, a renowned historian reveals how, by using the name and image of Michael Jordan, transnational corporations, including Nike, are spreading "the American Way of Life" and discusses how capitalism and advanced telecommunications are conquering the nations of the world. Reprint.
Publisher Summary 2
With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. "LaFeber brings an impressive intellect to bear on his subject," Barbara Rudolph wrote in the Chicago Tribune: how the devices of triumphant capitalism, coupled with high-tech telecommunications, are conquering the nations of the world, one mind--one pair of feet--at a time.
目录
Preface p. 13
A Century of Preparation p. 27
The North Carolina Legacy p. 29
The Naismith Legacy p. 33
The Legacy of the Harlem Rens and "Dr. J" p. 41
The Globalization of Michael Jordan p. 49
Enter the Transnational Corporation p. 54
Enter the Swoosh p. 57
Enter the Communication Satellite p. 67
Bittersweet Championships p. 75
Selling a Championship p. 78
"Basketball Is My Escape ... Everything Else Is So Complicated" p. 83
New Frontiers--and Inner Cities p. 90
Perils of Globalization p. 90
Gambling--and the Media p. 96
Wrapping Himself in the Flag: The 1992 Olympics p. 99
"There's No Telling What Can Happen to the Business If China Truly Catches On" p. 102
"The Higher the Satellite, the Lower the Culture?" p. 109
A Faustian Bargain p. 113
Tragedy p. 119
Baseball Interlude p. 121
The Return p. 126
"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? p. 130
Expanding the Empire p. 133
The Swooshifying of the World p. 143
Capital versus Culture: Implications and Conclusions p. 151
Acknowledgments p. 165
Notes p. 167
Selected Bibliography p. 181
Index p. 185
A Century of Preparation p. 27
The North Carolina Legacy p. 29
The Naismith Legacy p. 33
The Legacy of the Harlem Rens and "Dr. J" p. 41
The Globalization of Michael Jordan p. 49
Enter the Transnational Corporation p. 54
Enter the Swoosh p. 57
Enter the Communication Satellite p. 67
Bittersweet Championships p. 75
Selling a Championship p. 78
"Basketball Is My Escape ... Everything Else Is So Complicated" p. 83
New Frontiers--and Inner Cities p. 90
Perils of Globalization p. 90
Gambling--and the Media p. 96
Wrapping Himself in the Flag: The 1992 Olympics p. 99
"There's No Telling What Can Happen to the Business If China Truly Catches On" p. 102
"The Higher the Satellite, the Lower the Culture?" p. 109
A Faustian Bargain p. 113
Tragedy p. 119
Baseball Interlude p. 121
The Return p. 126
"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? p. 130
Expanding the Empire p. 133
The Swooshifying of the World p. 143
Capital versus Culture: Implications and Conclusions p. 151
Acknowledgments p. 165
Notes p. 167
Selected Bibliography p. 181
Index p. 185
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