Corporate architecture : building a brand : fashion, banking, telecommunications, automotive /

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作者：[editors, Alejandro Bahamon, Ana Canizares, Antonio Corcuera ; texts, Ana Maria Alvarez ... et al.].

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ISBN：9780393733051

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简介

简介

"In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomena that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of eachfirm and its relation to evolving design concepts."--BOOK JACKET.

Fashion
Banking
Telecommunications
Automotive

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