Summary: Publisher Summary 1 An author draws on his extensive experience as an entrepreneur to provide readers with a wealth of financial and practical advice on starting a small business or facing new challenges in their ongoing operation. Reprint. 17,500 first printing.   Publisher Summary 2 The ex-football star-turned-entrepreneur relates how his willingness to take risks has led to his success   Publisher Summary 3 SCORE A TOUCHDOWN WITH YOUR SMALL BUSINESS! Drawing on his experience as a top entrepreneur, and displaying the energy and grit that saw him through dozens of professional ups and downs, Football Hall of Famer Fran Tarkenton presents field-tested guidelines that anyone starting a business will value. Offering inspiration, insight, and practical know-how, he shows you how to: * Build victories and knowledge upon mistakes and failures* Take wise risks without gambling* Create value in personal and professional life by building trusting relationships* Think like "All-Star Outside-the-Box" thinkers, such as his friends Ted Turner and the late Sam Walton* Choose heroes and develop "magnificent obsessions"* Practice leadership and employ teamwork to accomplish all your goals* And much more!Distinguished by Tarkenton's finely tuned business acumen, What Losing Taught Me About Winninggives you all the guidance you need to make the most of your entrepreneurial ventures, whether you're just starting out or facing new challenges.