Toyota Under Fire: Lessons for Turning Crisis into Opportunity 丰田危机 英文原版
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作 者：Jeffrey
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ISBN：9780071762991
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简介
The definitive account of the 2009-2010 Toyota recall: A casestudy for overcoming any management crisis Toyota Under Firetakesyou beyond the headlines and into the offices and factories ofToyota to reveal the truth behind the company's highly publicizedand controversial recall of nine million vehicles last year.Jeffrey Liker, the world's leading expert on Toyota processes andculture, was granted unprecedented access to the company's systemsand people. The end result is the most comprehensive accountavailable of why the recall was initiated, what really precipitatedthe problem, and how Toyota management me the ensuing challenges tocome out relatively unscathed-lessons that can be applied to anymanagement crisis in any industry.
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