Discovering Mass Connunication 2nd ed.

Preface
Your Role in Mass Communication p. 1
Your Four Worlds p. 2
Your Fourth World: Its Construction and Reconstruction p. 32
Individual Media in the System p. 68
Books: The Birth of Mass Communication p. 70
Newspapers: The Fourth Estate p. 102
Magazines: The Special Interest Medium p. 137
Photography: Fixing a Shadow p. 171
Motion Pictures: The Start of Mass Entertainment p. 204
Recordings: From Bach to Rock and Rap p. 237
Radio: Our Sound Companion p. 266
Television: The Center of Attention p. 308
Toward the Twenty-First Century p. 352
Media Controls p. 386
Economic Influences on the Media: Advertising, Public Relations, and Ownership p. 388
The Influence of Government and Pressure Groups p. 423
Influences of Professional Norms and Practices p. 449
The Influence of the Media on Your Life p. 478
What People and Societies Do with Media p. 480
What Media Do to People and Societies p. 503
Credits p. 527
Index p. 529