DISCOVER YOUR CEO BRAND: SECRETS TO EMBR 英文原版

　　Ride your personal brand to the highest level in yourfield!
　　About the Book
　　Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. AlanMulally did it at Ford Motor Company.
　　What did these business leaders do exactly? They brought veryreal, positive change to their organizations by using their uniqueCEO brand. Now, executive coach Suzanne Bates explains how you canexert the same kind of influence at your company.
　　Discover Your CEO Brand provides the insight, knowledge, andtools you need to discover your own personal CEO style and thendevelop it into a powerful presence that extends beyond yourtypical spheres of influence. Bates walks you through the processstep by step, teaching you ways to increase your visibility andinfluence by combining traditional self-branding vehicles like PRand face-to-face networking with new social-media platforms,including Facebook, Twitter, and blogs.
　　No two sets of values, principles, vision, and skills—thefoundation of every successful CEO brand—are alike. Whether you’rea CEO, team leader, or entrepreneur, you need to discover who youare as a leader, what you believe, and how that defines you. It’snot as apparent as you may think. Applying her years of expertise,Bates takes you deep below the surface to find the powerfulleadership brand inside you, so you can:
　　Connect with key audiences
　　Elevate your leader profile
　　Attract and retain the best talent
　　Create business opportunities
　　Shape a high-performance culture
　　Drive long-term value within your company
　　It’s not about crafting a leadership style out of thin air inorder to influence people and “get ahead.” It’s about discoveringyour own personal leadership style. It’s about connecting withothers authentically. It’s about instituting change that benefitsthe company and the people in it.
　　You’re about to head down a road to dramatically improving yourorganization, your career, and your life. Take your first stepswith Suzanne Bates and the proven methods she outlines in DiscoverYour CEO Brand.
　　Suzanne Bates is an executive coach, speaker, entrepreneur, andformer award-winning television news anchor. President and CEO ofBates Communications, she helps leaders get business resultsthrough better communication. Bates is the author of Speak Like aCEO and Motivate Like a CEO. Learn more about the author atwww.bates-communications.com.