"evaluating the success of an individual or company is a lot like judging a trapper by his pelts. charles koch has a lot of pelts. he has built koch industries into the world's largest privately held company, and this book is an insider's guide to how he did it. koch has studied how markets work for decades, and his commitment to pass that knowledge on will inspire entrepreneurs for generations to come." 　　 "a must-read for entrepreneurs and corporate executives that is also applicable to the wider world. mbm is an invaluable tool for engendering excellence for all groups, from families to nonprofit entities. government leaders could avoid policy failures by heeding the science of human behavior." 　　 "my father, sam walton, stressed the importance of fundamental principles—such as humility, integrity, respect, and creating value—that are the foundation for success. no one makes a better case for these principles than charles koch." 　　 "what accounts for koch industries' spectacular success? charles koch calls it market-based management: a vision that nurtures personal qualities of humility and integrity that build trust and the confidence to enhance future success through learning from failure, and a culture of thinking in terms of opportunity cost and comparative advantage for all employees." 　　 "in a very thoughtful, creative, and understandable way, charles koch explains how he has used the science of human behavior to create a culture that has produced one of the world's largest and most successful private companies. a must-read for anyone interested in creating value." 　　 "the same exacting thought, rooted in the realities of human nature, that the framers of the u.s. constitution put into building a nation of entrepreneurs, charles koch has framed to build an enduring company of entrepreneurs—a company larger than microsoft, dell, hp, and other giants. every entrepreneur should study this book."