简介
Market-defining since it was first introduced, International Business, 4e by Charles W. L. Hill, continues to set the standard for international business textbooks. Charles Hill's reputation as a leading thinker and actor in the international arena precede him, and he is regularly asked to explain world economic events on National Public Radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
目录
Part I Introduction and Overview
Chapter 1 Globalization
Part 2 Country Factors
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Part 3 The Global Trade and Investment Environment
Chapter 4 International Trade Theory
Chapter 5 The Political Economy of International Trade
Chapter 6 Foreign Direct Investment
Chapter 7 The Political Economy of Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part 4 The Global Monetary System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Chapter 11 The Global Capital Market
Part 5 The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Entry Strategy and Strategic Alliances
Part 6 Business Operations
Chapter 15 Exporting, Importing, and Countertrade
Chapter 16 Global Manufacturing and Material Management
Chapter 17 Global Marketing and R&D
Chapter 18 Global Human Resource Management
Chapter 19 Accounting in the International Business
Chapter 20 Financial Management in the International Business
Chapter 1 Globalization
Part 2 Country Factors
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Part 3 The Global Trade and Investment Environment
Chapter 4 International Trade Theory
Chapter 5 The Political Economy of International Trade
Chapter 6 Foreign Direct Investment
Chapter 7 The Political Economy of Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part 4 The Global Monetary System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Chapter 11 The Global Capital Market
Part 5 The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Entry Strategy and Strategic Alliances
Part 6 Business Operations
Chapter 15 Exporting, Importing, and Countertrade
Chapter 16 Global Manufacturing and Material Management
Chapter 17 Global Marketing and R&D
Chapter 18 Global Human Resource Management
Chapter 19 Accounting in the International Business
Chapter 20 Financial Management in the International Business
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